Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:
Posted on Oct 16, 2019 by Thalia R. Carrillo
It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.
Posted on Jul 31, 2019 by Sarah Hetrick
Maintaining a brand identity is no easy feat. The biggest brands have had years to strengthen and build up how they present themselves. These brands have the reputation to change whenever they need to go in a new direction. Branding impacts nearly every facet of how you do business, such as how your business looks, how it communicates, and how it markets. That’s why it’s integral to build a brand that customers can easily connect with, and also why you should maintain a strong brand personality throughout all of your online activities. Continue Reading →
Posted on Jan 15, 2019 by Sarah Hetrick
Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.
If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.