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All About Amplify Austin Day: February 28, 2019

All About Amplify Austin Day: February 28, 2019

Posted on Feb 27, 2019 by Da Jin Kim

No matter where you are or how you spend your day, there’s nothing quite like coming together as one big community. Although it doesn’t require being president of the HOA or picking up trash along the highway everyday, there are little things that you can do to be an active member of your community. A great way to do this is by giving back to the local nonprofits that strive to make Austin a better place to live every single day. Continue Reading →

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HMG Creative Launches Websites for Disaster Recovery Organizations

HMG Creative Launches Websites for Disaster Recovery Organizations

Posted on Nov 21, 2018 by Sarah Hetrick

HMG Creative is proud to announce the launch of two newly designed websites for organizations focused on disaster recovery. Continue Reading →

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Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Posted on Jun 11, 2018 by Natalie Matthews

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

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Amplify Austin Day – Help Raise $10m in 24 Hours

Amplify Austin Day – Help Raise $10m in 24 Hours

Posted on Mar 01, 2018 by Courtney Bateson

What is Amplify Austin Day?
Amplify Austin Day is a 24-hour period of online giving which connects local non-profits of all causes to local donors through a digital marketplace. This platform provides a fun way for the city to come together to better the community. Over the past five years, Amplify Austin has raised over $35 million for local organizations. This year it aims to raise $10 million in just 24 hours!

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The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

Posted on Feb 28, 2018 by Natalie Matthews

This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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Britney Steers Brings Home the Gold!

Britney Steers Brings Home the Gold!

Posted on May 27, 2016 by Jenna Meltzer

It was indeed a tough race, competing against some pretty impressive derby cars, but we are so ecstatic to announce that our team, Britney Steers, brings home the gold (plated plastic) for speed in the 2016 Pixelwood Derby! We could not have done it without the help of every member of the HMG team.

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