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How to Use Email Marketing to Build Brand Awareness

How to Use Email Marketing to Build Brand Awareness

Posted on Jan 15, 2019 by Sarah Hetrick

Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.

If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.

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Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Posted on Jun 11, 2018 by Natalie Matthews

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

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HMG Named In The Top 5 Creative Agencies Of ATX On Clutch

HMG Named In The Top 5 Creative Agencies Of ATX On Clutch

Posted on Jun 08, 2018 by Natalie Matthews

Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.

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The #DeleteFacebook Movement: Why Social Is So Much More Than A Network

The #DeleteFacebook Movement: Why Social Is So Much More Than A Network

Posted on Apr 18, 2018 by Natalie Matthews

It seems as though every day, there is a new headline about fake news, information security, and data breaches, but could we ever have imagined one of our most widely used social sites to be in the center of it all? This past month, Facebook has encountered some of its own roadblocks with these popular issues. But to fully understand why #DeleteFacebook is now one of the most trending topics, we must first unpack the purpose and influence of the company itself.

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The Skippable Era: 5,4,3,2,1 Go…

The Skippable Era: 5,4,3,2,1 Go…

Posted on Mar 05, 2018 by Natalie Matthews

As a student at UT’s Moody College of Communication, I am exposed to many amazing opportunities and professionals with vast experience in the industries of journalism, media and public relations just to name a few. This past week, I had the privilege of attending a lecture by Christopher Ferrel, the Director of Digital Strategy at The Richards Group for one of my courses, Technology, Marketing, and Advertising. After listening to his presentation, I was mesmerized by his concept of a new era that is bound to change the course of digital advertising. The Skippable Era, as he classifies it, is characterized by a feature we all love and embrace; the skip button. To better understand how marketing trends and consumer engagement have shaped digital practices of our current era, Chris poses three essential questions for advertising gurus to consider.

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Anatomy of a High-Converting Landing Page

Anatomy of a High-Converting Landing Page

Posted on Oct 06, 2014 by Callie Musick

First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.

Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:

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