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Business Basics: Navigating the Digital World

Business Basics: Navigating the Digital World

Posted on Apr 09, 2020 by Thalia R. Carrillo

For some of us, “going to work” isn’t a reality anymore. Many people have left their offices to work from home, and this isn’t always an easy transition to make, especially for those who have never worked remotely. Similarly, this can be difficult for business owners who run their business entirely or predominantly face-to-face. Adjusting to the online space can be difficult especially with the pressures of staying organized, productive, and in constant communication with your customers. To make it easier, we’re sharing some of our favorite online tools to help you and your team navigate the digital world.

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Six Website Upgrades to Improve your Conversion Rates

Six Website Upgrades to Improve your Conversion Rates

Posted on Jan 29, 2020 by Thalia R. Carrillo

Conversion rate optimisation (CRO) is something that businesses of all sizes need to start taking more seriously. As your digital marketing and SEO efforts become more sophisticated you will attract more visitors to your site – but there’s no use getting lots of potential customers onto a page if they aren’t going to result into a sale. Here are six website upgrades you can use to improve your conversion rates.

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Conquering an Email Marketing Campaign

Conquering an Email Marketing Campaign

Posted on Oct 16, 2019 by Thalia R. Carrillo

Email Marketing

It is estimated that by 2022, the number of email users will grow to 4.3 billion people – that’s half of the world population. *Cough, cough* that’s a lot of potential customers. If you aren’t using email marketing to reach your customers, then you are missing out on a multitude of benefits for your business.

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How to Use Email Marketing to Build Brand Awareness

How to Use Email Marketing to Build Brand Awareness

Posted on Jan 15, 2019 by Sarah Hetrick

Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.

If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.

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Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Marketing Strategies For Nonprofits: Creating Return For Donors On A Budget

Posted on Jun 11, 2018 by Natalie Matthews

Unlike for-profit corporations, nonprofit organizations have much smaller budgets for marketing and advertising than some may anticipate. Unfortunately, many people tend to view these expenses as counter to the reasons they originally gave to a certain cause. As companies are forced to become more transparent in the age of clear and precise communication as well as more personal producer-consumer relationships, people are wanting to see their money go directly towards the receivers of work done by organizations which they decide to give to. Nowadays, these donations are seen more as an investment than just a gift. Although it is understandable that donors give to see results, nonprofits struggle with a lack of ability to grow their reach because of their hesitancy to fund campaigns which have the potential to do so.

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HMG Named In The Top 5 Creative Agencies Of ATX On Clutch

HMG Named In The Top 5 Creative Agencies Of ATX On Clutch

Posted on Jun 08, 2018 by Natalie Matthews

Another year of work under our belt and another Clutch award at our feet. HMG is proud to announce that we have been named one of Austin’s top 5 creative agencies for the fourth year in a row! We are honored to stand among some of the leading agencies in such a competitive field right here in the lone star state.

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