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Typography Series 3: Hierarchy Tips That’ll Put You On Top

Typography Series 3: Hierarchy Tips That’ll Put You On Top

Posted on Feb 12, 2019 by Da Jin Kim

There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. In case you’re not familiar with the phrase, “Typographic Hierarchy” is basically just a fancy term for organizing the information in your writing based on importance. Whether you’re writing an important editorial or designing a concert flyer, you can achieve typographic hierarchy using these four tactics: Continue Reading →

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Typography Series 2: Lining Up Your Writing For Success

Typography Series 2: Lining Up Your Writing For Success

Posted on Jan 30, 2019 by Da Jin Kim

Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:

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Typography Series 1: How Punctuation Can Make You Sound Smarter

Typography Series 1: How Punctuation Can Make You Sound Smarter

Posted on Jan 25, 2019 by Da Jin Kim

Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.

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Is Your Website’s Content Readable?

Is Your Website’s Content Readable?

Posted on Apr 05, 2016 by Jenna Meltzer

As experienced web developers, we know that the heart of a great website is found in the user experience– the satisfaction that your visitors receive when navigating through the pages on your website. One of the major parts of fulfilling a holistic user experience is the readability of the content on each webpage. It is crucial that the language and visual appearance of the content is easily digestible. If a user cannot comprehend what your organization is trying to communicate, it is not as effective, which can decrease traffic and in the end, lead to a loss in revenue. If you are unsure if your website’s content is readable or not, here are three easy tips to use:

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How to Achieve Social Media Stardom

Posted on Jan 23, 2013 by James Trumbly

Certain businesses have become overnight starlets in the world of social media. Somehow, things just clicked right from the start, and they “get it.” As it turns out, these social media divas all have some essential practices in common. With just a little effort, you too can enter the social media stratosphere.

  • Don’t be afraid to ask for fans.
    Let your email subscribers know about your social media efforts by including “Follow Us” buttons in each message you send, including customer service messages. You can also create a special campaign to request followers. Templates are free and easy to integrate into your newsletter format.
  • Incentivize subscriptions.
    One-time incentives such as a coupon or discount for liking a Facebook page can be excellent tools to acquire likes. You can also tempt would-be followers with promises of regular Twitter-only specials, sale previews, or VIP access to sales events.
  • Integrate your promotion efforts.
    Email marketing is a great way to spread the word about your social media efforts, but don’t ignore other promotion opportunities. Include a link on your website, solicit followers in your print advertisements, and pin your emails to your Pinterest board with keyword-enriched descriptions so your business shows up in a search.
  • Encourage your fans to interact.
    Engagement is one of the keys to succeeding with Facebook’s Edgerank algorithm. In order to show up in a fan’s newsfeed, you need to establish a pattern of interaction. Think outside the box and make it fun with ideas like:

    • Post photos of recent community events you’ve worked with.
    • Run a video contest.
    • Ask questions.
    • Invite fans to post their pictures to your page.
    • Link your blog posts to your Facebook page.
  • Tailor content to the strengths of each venue.
    Facebook, Twitter, Pinterest, Youtube—each social media venue you choose interact with will exhibit various strengths and weaknesses. Don’t try to shove all of your content into one mold. Create conversations on Facebook, provide how-to ideas and inspirations for Pinterest, and tweet about your online sales. While it’s important to integrate your marketing efforts, it is also important to recognize that your fans have different expectations from each venue.

Proactively building your fan list, providing great content and incentives, encouraging interaction, and capitalizing on the strengths of your various social media endeavors will give you all the know-how, popularity, and success you need to catapult you to rock star status.

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On the Tenth Day of Christmas, HMG gave to Me: Ten Blogs a-Buzzing

Posted on Dec 22, 2012 by John Wagner

The voice of a consumer has proved to be the most powerful tool for the success of any business. The evolution of the internet has made several marketing solutions as simple as clicking a mouse; so let’s deck the halls with ten ways to integrate age old word of mouth marketing with modern social outlets!
1. On average, one of five customers will say something about your business just by asking them to. “Would you tell your friends and family about our service?” The trick? Just ask, every time!
2. Optimizing the search engine effect; a product cannot be shared virtually if it cannot be found online. Optimize your website and online content with multi-word tag lines to avoid vast competitions with companies shelling out the dollars for one key word.
3. If you choose to advertise on multiple social media sites, allocate time to update and engage with readers and followers daily. Consistency with posting ads and follower engagement is crucial for brand recognition.
4. Everyone wants to be heard; whether positive or constructive feedback is flowing in, always respond. Take time to address concerns and thank all customers for all feedback. Reviewers will talk about the brand just by feeling heard by the company.
5. Give back to followers, use social media to offer small gifts for kids and prizes. These gifts and prizes can be awarded for various online contests that will increase engagement with existing and even more importantly new interest.
6. Encourage bloggers and review sites to rate the product and brand. Share the positive blogs and feedback on the company website and social media outlets. There is a vast market out there that will buy in once a third-party endorses a brand.
7. Write regularly. Post PR and blog content on the company website. Publish it through social media links, and distribute it directly to relevant media outlets. The likelihood of new and additional conversations about a brand and its products will increase with the amount of online content that is published.
8. Use the free tools available to keep up with specific markets and interests in the business. Take Google, for example, they offer an application called Google Analytics. This free service has statistics on website visits and can be linked to any website despite the volume. Google Trends also provides details on popularity with specific search terms over time. Stay competitive by being alert and up to date on the trends in your companies’ vertical.
9. As soon as a consumer decides to purchase from a company a second time, odds are good that they have spoken highly about the business or even indirectly referred potential clients. Encourage feedback, and make it easy to respond with simple short questions. For example ask new clients; “How was your experience?” and “What can we do to expect your business in the future?” An example for returning clients could be “Thank you for coming back to our business! What made you interested in our product/service again?”
10. Never expect the end user to manage the relationship. Regularly interact with contacts and subscribers via newsletters, promotional offerings, and by keeping up to date on all active social media outlets.
Marketing is a team effort and we cannot do it without the influence of our customers. Leverage all resources with blogging, integration of helpful tools, and social media to spread the news and keep folks talking!