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5 Tips to Increase Your Google SEO Ranking

5 Tips to Increase Your Google SEO Ranking

Posted on Jun 13, 2019 by Da Jin Kim

When it comes to the digital marketing world, SEO is one of the best (and free!) ways to gain more traffic to your website. While paying for posts is great, more and more consumers are getting skeptical about posts that are flagged “sponsored.”For those who aren’t quite sure what the term SEO is all about, it stands for Search Engine Optimization. This basically translates to the organic way of getting your content to show up closer to the top of certain search engines like Google. Continue Reading →

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Typography Series 3: Hierarchy Tips That’ll Put You On Top

Typography Series 3: Hierarchy Tips That’ll Put You On Top

Posted on Feb 12, 2019 by Da Jin Kim

There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. Continue Reading →

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Typography Series 2: Lining Up Your Writing For Success

Typography Series 2: Lining Up Your Writing For Success

Posted on Jan 30, 2019 by Da Jin Kim

Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:

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Typography Series 1: How Punctuation Can Make You Sound Smarter

Typography Series 1: How Punctuation Can Make You Sound Smarter

Posted on Jan 25, 2019 by Da Jin Kim

Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.

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Is Your Website’s Content Readable?

Is Your Website’s Content Readable?

Posted on Apr 05, 2016 by Jenna Meltzer

As experienced web developers, we know that the heart of a great website is found in the user experience– the satisfaction that your visitors receive when navigating through the pages on your website. One of the major parts of fulfilling a holistic user experience is the readability of the content on each webpage. It is crucial that the language and visual appearance of the content is easily digestible. If a user cannot comprehend what your organization is trying to communicate, it is not as effective, which can decrease traffic and in the end, lead to a loss in revenue. If you are unsure if your website’s content is readable or not, here are three easy tips to use:

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How to Achieve Social Media Stardom

Posted on Jan 23, 2013 by James Trumbly

Certain businesses have become overnight starlets in the world of social media. Somehow, things just clicked right from the start, and they “get it.” As it turns out, these social media divas all have some essential practices in common. With just a little effort, you too can enter the social media stratosphere.

  • Don’t be afraid to ask for fans.
    Let your email subscribers know about your social media efforts by including “Follow Us” buttons in each message you send, including customer service messages. You can also create a special campaign to request followers. Templates are free and easy to integrate into your newsletter format.
  • Incentivize subscriptions.
    One-time incentives such as a coupon or discount for liking a Facebook page can be excellent tools to acquire likes. You can also tempt would-be followers with promises of regular Twitter-only specials, sale previews, or VIP access to sales events.
  • Integrate your promotion efforts.
    Email marketing is a great way to spread the word about your social media efforts, but don’t ignore other promotion opportunities. Include a link on your website, solicit followers in your print advertisements, and pin your emails to your Pinterest board with keyword-enriched descriptions so your business shows up in a search.
  • Encourage your fans to interact.
    Engagement is one of the keys to succeeding with Facebook’s Edgerank algorithm. In order to show up in a fan’s newsfeed, you need to establish a pattern of interaction. Think outside the box and make it fun with ideas like:

    • Post photos of recent community events you’ve worked with.
    • Run a video contest.
    • Ask questions.
    • Invite fans to post their pictures to your page.
    • Link your blog posts to your Facebook page.
  • Tailor content to the strengths of each venue.
    Facebook, Twitter, Pinterest, Youtube—each social media venue you choose interact with will exhibit various strengths and weaknesses. Don’t try to shove all of your content into one mold. Create conversations on Facebook, provide how-to ideas and inspirations for Pinterest, and tweet about your online sales. While it’s important to integrate your marketing efforts, it is also important to recognize that your fans have different expectations from each venue.

Proactively building your fan list, providing great content and incentives, encouraging interaction, and capitalizing on the strengths of your various social media endeavors will give you all the know-how, popularity, and success you need to catapult you to rock star status.