The holiday season is in full-effect in Austin, TX! From the Trail of Lights at Zilker Park to the shops at 2nd Street District, it’s very merry all around. With colder weather and festive feelings comes seasonal specials on warm drinks and sweet treats. We looked into some of the best local coffee shops and bake shops to get the inside scoop on seasonal specials. We’ve listed a few dessert spots perfect for date night and coffee shops for those quick caffeine kicks before work.
As we approach the holiday season, it is important we understand the power of the holidays on our businesses sales. This year alone the National Retail Federation expects sales in November and December to generate $678.75 billion. This is the season for shopping and attracting new customers—don’t miss out on your perfect chance to reach your target audience. Follow these simple steps for the perfect holiday marketing strategy.
The holidays are upon us, and there’s no better way than spending the season celebrating at the most beautiful venues and events the city has to offer. From long-time traditions to new holiday pop-ups, these events are perfect for ringing in the holiday cheer with the ones you love. Check out our curated list of Christmas events taking place in Austin throughout the month of December—these are some you won’t want to miss!
Festivities and events are in full swing with the holidays right around the corner, and as a full-service marketing agency, we are well aware of the design and print needs of most companies during this time of the year. HMG Creative is offering major savings on high-quality design work and commercial printing throughout the month of December as events and company parties continue to creep closer and closer. Continue…
Texans are finally moving away from shorts and sandals, to pants and sweaters. Winter is coming, and it’s time to have some fun. Although Texas does not have the snow you’d find in the Northern states which means you won’t be seeing any down jackets and ear muffs but families can still get into the holiday spirit with fun activities around Austin. Whether you want to take a stroll to soak in the pretty Christmas lights, or you are looking for a more structured activity, there is something for everyone this December. Continue…
The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories like law of attraction (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead the company to new, exciting territory. Well, not always. Frustrations and confusion almost always accompany this type of client as agencies feel they are working against, not with your efforts.
Telling Signs: Emails including the phrases: “This looks great, but..” “This is a little too much change for us.” Or “Let’s stick with what we already have in place.”
Symptoms: Stillborn campaigns, Account Executive migraines from beating on desk, drained agency hours with nothing to show, bi-polar or apathetic creative team
Remedy: Remember that you are on the same team. Try to understand and communicate with the client on intentions when creating a new strategy or creative direction. The client either wants the assurance of your capabilities (should they finally commit to change), is appeasing a task from higher up for new ideas or at the end of the day is protecting a brand that they built and a shift will be incremental, if any. If the client appreciates and likes your work, congrats. They know your value. I guess the questions for the agency would be: Is having a solid offense strategy enough or are you tired of standing on the sidelines in this game? Regardless, identifying and understanding this client is key to a stress-free relationship.
Ah, the infamous Fifth Day of Christmas. I don’t know about you, but this might be the only part of the (original) song that I can actually remember every time. But in the case of these Five Content Creation Rules, not rings, I encourage you to commit these to memory as well!
I’m sure you’ve already heard the saying, “Content is King,” but what does that really mean? It all began with content as the key for search engine optimization and the huge role it played in positioning your company as an industry resource. Then came the rise of social and the need to push consistent communication. Creative tactics emerged through micro-sites and with social media popularity exploding, brands had to compete with the thought-leaders or become obsolete in the marketplace.
1. Know Your Audience
Let’s be real. If you don’t know who you’re trying to reach there’s no use in creating content at all. Know who you’re writing for. Is it women ages 24-40 or men ages 60 and older? Decide who your audience is and then learn everything you can about them. Find what questions they have, what motivates them and what they like. THEN, create your content.
2. Tell a Story
Tell a story that is personable, approachable, tangible and memorable. For example: Every year, The Hartford sponsors the Paralympics, and just last year the company decided to tell this story. They launched a media and video campaign through the medium of Facebook highlighting the athletes themselves. The result was a very successful and emotional story connecting with people on an individual and very personal level.
3. Limit the Fluff
The average attention span is very, very short. You need to get right to the point or you run the risk of losing the audience. Eliminate any unnecessary points to keep content concise and hyper-focused. If you’d like some additional examples on the process of un-fluffing, check out one of our previous blog posts on a similar topic!
4. Make it Shareable
The best way to get your content out there is to spread it across all appropriate mediums. So making it easy for others to share your content should be a BIG priority. Try to think of a blog that doesn’t prominently display social sharing buttons. It’s tough, right? That’s because most people won’t go out of their way to share your content so just make it simple!
5. Say What You Know…
…and not what you sell. Customers are not looking to read your blog or micro-site to see what you sell, they can view that in a catalog or on the products and services tab on your site. They are interested in what you know and what you stand for. It’s time to start communicating as a trusted and relevant source and not as a sales script. Storytelling is the new content marketing.
See where your expertise and your customer’s interests overlap to tap into your niche. Tell a unique story and communicate in a way that no other competition can touch.
What makes a video go viral? Perhaps it’s the catchy dance-inspired jingle or the tooth biting little brother. Whatever it is, we can all agree that they have one thing in common: originality. Add in some humor, sex appeal or complete random-ness and you have yourself a Grade-A viral anomaly. Here at Startifacts.com, take a look at seven of our favorite viral videos.
Isaac’s Live Lip-Dub Proposal
I Told My Kid I Ate All Their Halloween Candy Again
Dollar Shave Club presents best electric shaver
The Dog Strikes Back
Twitter is gaining momentum at an alarming rate and more and more businesses are using Twitter to create new revenue, build relationships and solve customer issues. As a Twitter user for both personal and business use, I’ve seen what works and what doesn’t. Below are 6 tips to writing good tweets and getting more followers!
1. Keep it simple! Probably the most important piece of advice anyone can give you…no one wants to read a novel; especially on a network of fast-moving posts.
2. Be original. Yes, I know this is trivial but a lot of people forget to use their own thoughts.
3. Be personal. Bring your followers into your world, show them what YOU are about and make them feel welcome.
4. Make ‘em laugh. If you can’t come up with anything creative then default to a funny joke, everyone can appreciate a laugh now and then!
5. In conjunction with keeping it simple, make it catchy at the same time! Use words that define you and intrigue the reader. Separate yourself from the pack.
6. Hashtags. Another no-brainer in the Twittersphere; hashtags are to Twitter as SEO is to a solid website.