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Why an External Marketing Team is the Right Move for Your Business

Why an External Marketing Team is the Right Move for Your Business

Posted on Oct 30, 2019 by Thalia R. Carrillo

The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!

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Learn SEO on the Go

Learn SEO on the Go

Posted on Oct 01, 2019 by Thalia R. Carrillo

Everyone uses search engines, but not everyone runs a website or owns a business. Not everyone who runs a website or owns a business is up-to-speed with Search Engine Optimization (SEO) practices, and that’s okay! Gaining site traffic and making your way up the rankings of a Google search results page takes time. Continue Reading →

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It’s Not What You Know, It’s Who You Know: Tips For Networking

It’s Not What You Know, It’s Who You Know: Tips For Networking

Posted on May 31, 2018 by Courtney Bateson

Networking is one of the most effective and least expensive methods you can use to build new relationships and grow your business. It is a skill that anyone can master, it just requires some practice.

We scoured the world wide web to curate 8 of the most simple yet effective networking tips:

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7 Tips for Marketing to Millennials

7 Tips for Marketing to Millennials

Posted on Mar 14, 2018 by Courtney Bateson

Marketing to Millennials all starts with understanding them as a consumer demographic. Millennials, also known as generation Y, consist of those who were born between the early 1980’s and early 2000’s. They are heavily influenced by digital technology, the information revolution, globalization and social media.

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The Skippable Era: 5,4,3,2,1 Go…

The Skippable Era: 5,4,3,2,1 Go…

Posted on Mar 05, 2018 by Natalie Matthews

As a student at UT’s Moody College of Communication, I am exposed to many amazing opportunities and professionals with vast experience in the industries of journalism, media and public relations just to name a few. This past week, I had the privilege of attending a lecture by Christopher Ferrel, the Director of Digital Strategy at The Richards Group for one of my courses, Technology, Marketing, and Advertising. After listening to his presentation, I was mesmerized by his concept of a new era that is bound to change the course of digital advertising. The Skippable Era, as he classifies it, is characterized by a feature we all love and embrace; the skip button. To better understand how marketing trends and consumer engagement have shaped digital practices of our current era, Chris poses three essential questions for advertising gurus to consider.

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The 10 Most Common Website Design Mistakes

The 10 Most Common Website Design Mistakes

Posted on Dec 18, 2017 by Gary Stevens

Designing websites is a form of art. No, I’m serious. You probably don’t think of it in that way, but when creating your site you are indulging in a creative practice. And like bad art, bad websites like this one can be truly painful to look at. Designing a good website is certainly hard, but there are also some pretty simple rules. Today, I’m going to take you through the most common mistakes that website designers make.

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