Forgot Password?

0
View Post
How Simon Sinek’s “Why” Changed Business as We Know It

How Simon Sinek’s “Why” Changed Business as We Know It

Posted on Apr 03, 2019 by Da Jin Kim

What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue Reading →

0
View Post
How Retargeting Ads Can Boost Your Business

How Retargeting Ads Can Boost Your Business

Posted on Mar 08, 2019 by Da Jin Kim

When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.

Continue Reading →

0
View Post
How to Use Email Marketing to Build Brand Awareness

How to Use Email Marketing to Build Brand Awareness

Posted on Jan 15, 2019 by Sarah Hetrick

Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.

If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.

Continue Reading →

1
View Post
Instagram for Business: Your Guide to Insta-Marketing Success

Instagram for Business: Your Guide to Insta-Marketing Success

Posted on Oct 16, 2018 by Sarah Hetrick

Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.

The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue Reading →

0
View Post
Taking A Stand As A Brand: The Corporate Role In The Social World

Taking A Stand As A Brand: The Corporate Role In The Social World

Posted on May 02, 2018 by Natalie Matthews

Feeling like the corporate world is becoming the political world? Every action we take and every move we make may be judged as a reflection of our beliefs and values. Day to day, we are contemplating the balance between our desire for better practices and policies for the good of society and our habits of mass consumerism. Is there a way to achieve a complementary system where companies serve as soapboxes for social change and buyers are not forced into a structure of commerce based on ethics?

Continue Reading →

0
View Post
Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Posted on Feb 21, 2018 by Natalie Matthews

As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

Continue Reading →