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Instagram for Business: Your Guide to Insta-Marketing Success

Instagram for Business: Your Guide to Insta-Marketing Success

Posted on Oct 16, 2018 by Sarah Hetrick

Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.

The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue Reading →

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Taking A Stand As A Brand: The Corporate Role In The Social World

Taking A Stand As A Brand: The Corporate Role In The Social World

Posted on May 02, 2018 by Natalie Matthews

Feeling like the corporate world is becoming the political world? Every action we take and every move we make may be judged as a reflection of our beliefs and values. Day to day, we are contemplating the balance between our desire for better practices and policies for the good of society and our habits of mass consumerism. Is there a way to achieve a complementary system where companies serve as soapboxes for social change and buyers are not forced into a structure of commerce based on ethics?

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Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Posted on Feb 21, 2018 by Natalie Matthews

As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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HMG Remains a Top Digital Marketing Agency in Clutch’s 2018 Coverage

HMG Remains a Top Digital Marketing Agency in Clutch’s 2018 Coverage

Posted on Jan 24, 2018 by Natalie Matthews

2018 has arrived—and with it has come plenty of new and exciting opportunities for the HMG team. We’ve forged new business partnerships, begun building new digital marketing and design projects and have developed big goals for the upcoming year. So what remains the same? Our recognition on Clutch as one of the best digital agencies in Texas

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What You Need to Know About Your Business Before Searching for the Right Agency

What You Need to Know About Your Business Before Searching for the Right Agency

Posted on Mar 28, 2017 by Alyssa Zucker

A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.

In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.

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Social Media Is an Integral Part of Business

Social Media Is an Integral Part of Business

Posted on Mar 02, 2017 by Alyssa Zucker

Social media is not just an outlet to read about the political views of your “friends.” It is more than a channel for sharing your latest selfies. Social media is an integral part of business.

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