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9 Social Media Trends to Watch for in 2020

9 Social Media Trends to Watch for in 2020

Posted on Mar 25, 2020 by Sarah Hetrick

Do you want your brand to win on social media in 2020?

Are you looking to create a plan to engage your audience on social channels?

With the increasing influence of social media in our everyday lives, companies and marketers are looking to social media more than ever to connect with target prospects.

However, competition is steep. Social media is currently facing a content overload, and standing out will continue to be a challenge unless you have a clear and sharp social media marketing strategy.

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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other. 

SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying. 

But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO. 

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Asana for Project Management – The Beginner’s Guide

Asana for Project Management – The Beginner’s Guide

Posted on Apr 12, 2018 by Courtney Bateson

What is Asana?
Asana is a web and mobile application designed to manage project productivity. Facebook co-founder, Dustin Moskovitz, and software engineer, Justin Rosenstein, saw a need to coordinate teams more effectively inside the social network’s operations, and from this, Asana was born.

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The Importance of Wireframing—What You Need to Know

The Importance of Wireframing—What You Need to Know

Posted on Jul 20, 2017 by Alyssa Zucker

As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.

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What to Expect in the Next Decade of Web Trends

What to Expect in the Next Decade of Web Trends

Posted on Feb 23, 2017 by Alyssa Zucker

The Internet is all about finding the next big thing. This is one industry that never stays stagnant, it is constantly moving forward and adapting. The online world we live in now, is referred to as Web 2.0. This era is overflowing with user-generated content. We are living in the time of social media, blogs, and constant consumer interaction. Web 2.0 isn’t going anywhere, but it is evolving. As Web 3.0, also known as the semantic web, emerges, we are seeing more machine-generated content.

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Tango Health: Optimizing Health Benefits

Tango Health: Optimizing Health Benefits

Posted on Mar 11, 2015 by Cameron Francis

With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.

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