Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other.
SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying.
But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO.
Just when you thought you had SEO all figured out…
We all know Google has cracked down on keyword stuffing, internal linking and much more when it comes to blog content, but it’s time to make some changes—again. Google’s new algorithms penalize you if your internal links don’t directly expand on another topic. I can already see the organization freaks (much like myself) losing it over this new algorithm, but don’t fret. Run with it by integrating pillar pages.
As artificial intelligence continues to advance, we’ve found ourselves new best friends with intelligent personal assistants such as Siri, Alexa, Cortana, and Google. The way people search the web for information is changing from the traditional search engines. Nearly 60 percent of searches today are performed through mobile devices. Mobile devices are becoming our key source of knowledge and consumers are increasingly using their voice over their fingers to search the web. Asking questions and receiving answers has never been quicker or easier. As voice search continues to gain market share, it is imperative that we as marketers understand how to optimize our websites in order to stay ahead on SEO best practices.
Have you been hearing Google’s drum roll these past few days? Google announced earlier this year that it will be using mobile-friendliness as a ranking factor, and this update rolled out yesterday. If your website already provides an optimized mobile experience, you should be benefiting from it immediately. Google has clearly stated that it’s in favor of a responsive design approach, yet two in eight websites are not mobile responsive. If you website doesn’t provide an optimized experience for mobile users it’s safe to say that Google will take this into consideration and your site will be listed lower in the mobile search results.
To get started, we would suggest testing your web pages to see if they are currently mobile friendly. Also, visit Google.com using your mobile device and search for your business. Google search should come back with your website near the top and with a “mobile friendly” tag next to the link, if your site is compliant.
We’re here to help! If you have questions about how this update affects your organic search ranking and/or what can be done to make your current website mobile friendly/responsive please let us know.
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