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The Essential Questions to Ask Before Hiring a Marketing Agency


When it comes to hiring an out-of-house marketing agency, the last thing that you want to do is pick the wrong one. While there are a lot of great resources online to help you find the perfect match, even the world-wide web can’t tell you the best fit for your specific company. The best way to ensure you’re picking the right agency addition for your team is with good ol’ fashioned conversation.

In order to help you hit all the important points, we’ve created a handy guide with overall topics and specific questions to ask marketing partners. Here’s a sneak peek of some of the topics we cover in our eBook:


Although they say age is but a number, the amount of time a company has been around can attest to its experience. However, years in existence should never be the sole indicator of an agency’s experience. One of the best ways to judge the scope of a company’s experience is by taking a look at its portfolio. Previous projects can give an indication of which skills an agency has the most experience in, as well as the type of clients they usually work with. To find a great fit, you want an agency that has extensive experience in your industry as well as the specific skills you’re looking for to attract qualified leads.


Viewing the marketing agency as another team within your company is helpful when considering the level of collaboration between the two of you. While some agencies are great at continually keeping their clients in the loop, others like to handle the process more independently. It’s up to you and your company to figure out what level of collaboration you’re looking for. During your search, first state your expectations and ensure you’re both on the same page when it comes to the type of partnership you’re looking for.


Although the agency team may not be in the same office as you every day, they are – once again – another branch of your company. The team you hire is now going to be associated with everything your company does and stands for. To ensure you have an enjoyable experience working with a specific agency, get a good feel for the type of culture they have established. At the end of the day, these are real people that you are going to be working with for a long time. Do you gel?

The Right Match

Whether you’re looking for a marketing agency to design your new website or revamp your entire marketing strategy, selecting the right agency is no easy task. In order to ensure you find the best possible fit for your company, industry, or project, it’s important to consider a wide variety of factors. Remember, the marketing agency you choose will be representing your company. Is it a good match?

Other factors we’ll dive into in our eBook on Essential Questions to Ask:
  • Capabilities
  • Metrics/Reporting
  • Team
  • Communication
  • …And more!

Think these tips are helpful? Download our e-book to get the complete list of questions to ask and factors to consider before hiring an out-of-house marketing agency:

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Also, check out HMG’s feature in the Top 20 Digital Marketing Agencies of 2019 That Won’t Break The Bank!