Case study

The Spa Mart

Services Provided:

The Spa Mart is a wholesale spa distribution company exclusive to the Spa, Wellness, Salon and Spa Education industries. The Spa Mart is dedicated to serving the spa industry by providing continued education, the highest-quality curated products, and authentic customer service.

The Challenge

Approaching a new entrepreneurial endeavor means embracing innovation and thinking outside the box. The owners of Spa Mart knew that in order for their new business to take off, The Spa Mart would need a robust eCommerce web presence to distribute quality wholesale products to spa professionals nationwide.


Partnering with The Spa Mart, HMG stepped in to help establish a fresh, bold visual brand identity that conveys the owners’ passion, fun spirit, and community-focus. Based off the new look and feel, we then designed and developed The Spa Mart’s website into a Magento eCommerce platform with clean architecture and clear navigation for a seamless user experience. The site’s modern yet simplistic design makes it easy for visitors to locate resources and shop products by category or by treatment, with a custom login feature for licensed spa professionals only.


With a clearly established brand and powerful eCommerce site, The Spa Mart is now effectively carrying out its mission to provide spa professionals with a one-stop-shop for the materials and resources they need. Not only does The Spa Mart’s new site help businesses focus on delivering quality services by removing the burden of finding the perfect product, but it serves as an effective resource to build connections between vendors and wholesale purchasers in the spa community. Since its launch in 2017, The Spa Mart has seen wild success and growth as a company, partnering with other companies like Morning Star Trading Company to expand its product line and services.

Continuing our partnership, HMG provides ongoing marketing support for the Spa Mart as creative needs arise.