Maintain and strengthen the customer relationships you’ve built with custom email marketing solutions.
With its ability to provide measurable results, automation, and a high return on investment, email marketing continues to be a formidable tool in the marketing arsenal, allowing businesses to effectively communicate and grow their brand.
Our email marketing services are scalable to your needs whether you’re looking for ongoing monthly Full Service Campaign Management or one of the various à la carte Email Marketing Services we offer.
HMG offers full-service campaign management as an ongoing monthly engagement to strengthen and maintain the customer relationships you’ve built. Each month, HMG will operate as an extension of your marketing team to strategize, create, test, deploy, and analyze email campaigns that support your overall business goals. With a full team of specialists, we’ll provide the full spectrum of skills and expertise needed to take your email marketing efforts to the next level.
Our Full-Service Campaign Management includes:
Let us partner with your team to provide the missing piece your email marketing efforts need to stand out among the crowd. Whether you’re looking for an Audit of your current efforts, Strategy, Design, or Automation, we’ve got you covered!
Email Marketing Audit
Our team will assess your current email marketing efforts and make recommendations for the best course of action moving forward. After which, we will present you with our analysis, including concrete action steps to improve how your email marketing program can better support your overall marketing efforts.
Email Marketing Strategy
Our experienced professionals are well-versed in the best practices, regulations and current trends in email marketing. Through our purpose-driven approach, we provide strategic direction and make recommendations to keep your brand and business consistent and on message. Depending on your needs, this may include:
Custom Template Design
Rock-solid email templates ensure brand consistency across the digital landscape while streamlining the production and implementation of multiple campaigns. Our designers will craft a unique design that creatively incorporates your brand elements and effectively equips you for future campaign success. Our design services include:
List Management
Having the right list is crucial to making sure the messages you’re delivering are resonating with the right people. We’ll help you grow your list with lead generation tools and maintain your list hygiene to ensure long-term growth.
List Growth
Maintenance
Email Automation
Keep customers engaged by delivering highly relevant content through email automation. We’ll help you increase customer loyalty and retention with strategic sequences and personalized messages that automatically trigger when customers take specific actions on your site. Some of the automation programs we can set up include:
Email Service Provider and Custom Integrations
We will make a recommendation on the best email service provider to support your marketing needs. Regardless of platform, we will work to integrate any third-party or custom applications with your ESP so you can have access to essential data for your users.
As an option, consider leveraging HMG’s proprietary email platform, eConnect Email—an award-winning email marketing solution that allows you to create, send, and track professional quality email campaigns easily and affordably.
Report
Once customers have sufficient opportunity to interact with an email, analytics will be compiled and provided. As more data is collected, we’ll highlight what’s working and what’s not, according to the efforts we’ve outlined in your strategy. As trends begin to emerge, our team will draw conclusions and make suggestions for future tweaks and optimizations. Metrics include:
Contact us today to unlock the full potential of your email marketing efforts. Let’s start boosting your business through effective email campaigns!
