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Social Media Is an Integral Part of Business

Social Media Is an Integral Part of Business

Posted on Mar 02, 2017 by

Social media is not just an outlet to read about the political views of your “friends.” It is more than a channel for sharing your latest selfies. Social media is an integral part of business.

Know Your Audience

A key part of business marketing is knowing your audience. As of 2016, 90% of young adults (ages 18–29) use social media. This a vast amount of potential viewers who are easily accessible through social media. With the use of Instagram, Facebook, Twitter, LinkedIn, Snapchat, and more, the marketing world has opened up a myriad of opportunities for reaching this younger audience. With over 3 billion internet users, the proper execution of social media strategy in your business can build and maintain relationships with new and existing users.

Simplify Your Experience

It can be overwhelming to manage so many different social media accounts. Optimizing your following can mean posting the same content to many different social media outlets, which creates redundancy. However, using a centralized social media service, such as Hootsuite, allows you to schedule posts to publish in the future, and consolidates the many social media channels used by your company into one dashboard.

Crowdsourcing

Whether you like it or not, people comment on things through social media. This channel introduces a relatively new aspect of business, which is hearing public opinion. It is important for consumers to feel connected to the brand, and being able to directly communicate with the company is a huge advantage in the business world.

Fuel The Conversation

With the ability to share, tag, comment, retweet, and more, social media advertising can potentially set off a flurry of activity. Once a company posts, consumers then have the power to greatly contribute to the company’s marketing by showing their friends, free of charge and effort. This viral marketing is a potent tool for getting your company’s message heard by a much larger audience.

Consumers find comfort in trusting a company who is up to date and responsive. Social media can improve your business, relationship with consumers, and overall image of the company. If you have another reason why social media is a necessity, let us know with a comment!

Alyssa Zucker

Public Relations student at UT Austin; Social Media and Marketing Intern at HMG Creative; California native, coffee addict. Follow her on Instagram @alyssazucker

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