The Three Flavors of Instagram Accounts: Personal, Business, and Creator

Instagram is one of the most essential social media tools you can leverage for your business. With over 2.35 billion active monthly users and 6.32% of the world’s population hopping on the app daily, Instagram is the key to unlocking a larger market than you ever knew was possible. Nevertheless, the effectiveness of Instagram as a tool comes down to how a business uses its profile, starting off at the most basic level- the type of account your business has. When it comes to account types, we like to think of them as 3 distinct flavors. A Personal Account is basic vanilla, a Business Account is chocolate, and a Creator Account serves as a chocolate vanilla swirl. Let’s dive into the features that distinguish each flavor and how to decide which type is best for your business.

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