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Project Highlight: Glucology

Project Highlight: Glucology

Posted on Aug 22, 2014 by

Back in April we met Dr. Lisa Gorn, the developer of Glucology and part owner of garcinia cambogia, an all-natural blood sugar dietary supplement. She came to HMG Creative adjustable dumbbells with the need for a complete online web presence with e-commerce capabilities that could handle the various purchase options Glucology offers. Dr. Gorn also needed a platform to communicate with her audience and keep them up-to-date with product news and related information. Reliability, responsiveness, and ease-of-use were additional critical factors we took into consideration when planning her new website design.

We began tackling the Glucology project with a focus on the most important function – the online marketplace. We utilized WordPress plug-ins to extend the platform’s capabilities and give us the options Dr. Gorn needed. Glucoloy offers sale by individual bottle, monthly subscriptions, as well as wholesale for retailers, and each type of transaction can be completed easily on the new intuitive site. Being such a new product as the venus factor to the marketplace, it was crucial that the website provided enough information to educate potential customers on the benefits of Glucology. We supplied fresh and informative copy and paired it within a custom design that professionally reflects the brand.

For website management, we gave Dr. Gorn access to a complete WordPress dashboard with the capabilities to update her blog, respond to customer comments, and make any minor adjustments as needed. Finally, her brand new website boasts a completely responsive design to represent Glucology effectively and professionally on any screen it may be seen.

We’re excited to congratulate Dr. Gorn on the launch of www.Glucology.com! If you’re interested in learning more about what HMG can do for your website, drop us a line at 888.744.0464.

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Callie Musick

Advertising Student at UT Austin; Social Media Coordinator at HMG Creative; Wanderlust, Creative, Bibliophile. Follow her on Instagram @amityyy

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