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Adventures of Huckleberry

Adventures of Huckleberry

Posted on Feb 03, 2014 by

Mark Twain had Huckleberry Finn in the late 1800’s. You (read: everyone) had the Adventures of Huckleberry Finn in middle school. And in 2014, we all have Huckleberry- the leading website for professional quality facial treatments delivered to your door.

But let’s rewind a bit to Chapter 1 of our Huckleberry tale. It was a warm September afternoon when Joyce, the founder of Huckleberry, and I sat down to discuss her business idea. A Princeton grad and entrepreneur at heart, Joyce is no stranger to determining her goals and carefully executing on her plans to reach them. The goal on this particular day: world domination. Kidding, she chose to save that for 2015. The idea she approached me with was simple: provide high-end products and services at an affordable price to everyday folks in the convenience of their own home. What type of products and services you ask? The types you’d find at your favorite luxury spa- facial treatments. In the comfort of my own living room, you say? Yes indeed! But this plan needed a team that could deliver the functionality she envisioned in an easy-to-use platform and, for lack of a better word, badass website. Enter HMG Creative.

We at HMG began the Huckleberry project like we do any other, with a thorough discovery process used to nail down both short and long-term goals, the ideal user experience of the site and its online questionnaire, the back-end features like account management and eCommerce capabilities and much, much more. Initially we suggested leveraging the Adobe Business Catalyst framework as the foundation for the project but after further research we chose to build on the robust, open-source WordPress platform and brought in eCommerce functionality with the help of WooCommerce. This decision was made based on Joyce’s needs to further customize and expand the core functionality of the framework, something that is somewhat limited within Business Catalyst.

From the onset, we were in agreement that a happy medium between fluid functionality and simple design needed to be had. Think Warby Parker meets Kiehl’s. So our award-winning team of designers led by our Creative Director, Johnny Jeffers conjured up one of the sleekest, most visually appealing eCommerce websites on the market. The team’s designs were based on Huckleberry’s existing branding, including its color palette, complemented with a touch of pizzazz that only HMG could deliver. No detail was left out and the result is a streamlined, user-friendly and engaging web experience that educates the common visitor and converts them into a lasting Huckleberry customer.

Interested in getting pampered by Huckleberry? Of course you are! Currently, Huckleberry membership options range from weekly to monthly with as many as 4 skin-refining treatments per month. All of Huckleberry’s facial treatments are infused with naturally derived ingredients, such as extracts and essences from flowers, plants, fruits and herbs. In addition, each set comes with one of their handcrafted exfoliating scrubs or peels, and a corresponding treatment mask. Exfoliating will deep clean your skin and allow the nutrients in the treatment mask to be better absorbed. That sounds invigorating, doesn’t it?

So head on over to, get your free skin analysis, pick your membership type and be on your way to having healthier, more luminous skin. And be sure to let them know HMG Creative sent you.

View Project Overview


Daniel Alvarez

Associate Editor and Blogger, eConnect Email; Director of Strategic Partnerships, HMG Creative; Music junkie with a knack for Electronic Dance Music and Hip-Hop. MTV alum. Follow him on Twitter @ImDanielAlvarez.

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