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The New Hot Commodity: Instagram

Posted on Sep 27, 2012 by

Most would agree that looking at streams of pictures is far more enjoyable than reading lines of text.  When Instagram launched in October 2010, the new app was perceived to be just another product whose popularity would quickly fade.  But little did they know, Instagram would become one of the most admired social media platforms and acquire over 100 million active users in the short two years the program has been active.

So, what is Instagram exactly?

As stated on their website, “Instagram is a fun and quirky way to share your life with friends through a series of pictures.”  The app is very similar to Twitter in the sense that the pictures posted by your followers are displayed in “feeds.”  But it also provides its users with the capability to “like” and comment on your favorite pics, a similar characteristic of Facebook.  BUT, not only can you post pictures in an instant, you also have the ability to choose from a variety of 17 different filters to make each photograph unique and eye-catching.

Can Instagram be used as a marketing tool for your Company?

Of course!  Instagram is one of the leading social media platforms today and is a perfect way to market your company. With the ability to link your photos to Facebook, Tumblr, Twitter or Pinterest, you are able to create a vast amount of reach without a whole lot of effort.  Instagram allows a company to display their culture, highlight their employees and advertise their work.  About 40% of the world’s top brands like MTV and Starbucks are dominating the app and about 25% of those brands are posting at least once a week.  In a study conducted by Facebook, it was found that photo posts received 50% more “likes” from viewers than text posts, so by using Instagram you are bound to gain more interest from customers.

Anything else you should know about Instagram?

Not only is Instagram enjoyable, but it provides an opportunity for your company to increase SEO.  But how, you ask?  By using alt tags, keywords and geo-tagging gives followers and those surfing the app an opportunity to come across your photos.  Are you interested in joining the Instagram phase?  All you have to do is download the app (which is free I might add), create an account, and start posting pictures.  With that said, start snappin’ some pics and join in the fun. But first, make sure to follow us on Instagram @hmgcreative!

Stacey Donelan

Public Relations Student, UT Austin; Social Media Coordinator, HMG Creative; VP PR, Delta Delta Delta, Lives to learn and Hook ‘em Horns. Follow her on Twitter @stacey_donelan

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