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Super Bowl & All You Need to Know

Super Bowl & All You Need to Know

Posted on Feb 02, 2017 by

First things first, do you have plenty of chips and dip? What about burgers, hot dogs, and plenty of buns to go with them? And how about beer–is it stocked in the main fridge and the backup in the garage? Good. Now we can talk about the Super Bowl.

This year’s matchup is between the Atlanta Falcons and the New England Patriots (my inner Yankee is screaming with joy). The 51st Super Bowl will be taking place this Sunday at 5:30 p.m. CST in the one and only Houston, Texas. With a halftime show featuring Lady Gaga and the national anthem performed by Luke Bryan, this will be one game you won’t want to miss!

Going into the Super Bowl, the Atlanta Falcons have an 11-5-0 record compared to the New England Patriots’ 14-2-0 record. In the past, the Falcons’ quarterback, Matt Ryan, has started in two games against the Patriots (both losses), while Tom Brady of the New England Patriots has started and won each of his four matchups. However, the two teams do have their own strengths. The Falcons are first in the NFL for offense and the Patriots are first for defense. These two teams may be rivals during this competition, but that doesn’t stop Ryan and Brady from being friends. These two great quarterbacks keep up with each other and exchange texts throughout the season. How awkward, am I right?

Now, it wouldn’t be the Super Bowl unless companies were shelling out some serious cash to have their name on the screen for 30 seconds. So let’s talk about the ads. First, there will be an ad by 84 Lumber that doesn’t promote their services, but is instead being used as a recruiting commercial. This ad, or job posting, will be a 90 seconds in length. The normal 30-second spot costs about $5 million, so you can imagine the cost for 90 seconds of airtime.

Next, we might as well address the elephant in the room. President Trump’s new immigrant ban has sparked one prominent company’s attention. Budweiser has released their ad early, which is a tale about an immigrant from Germany coming to St. Louis to brew beer. Other companies who have already released their ads include Intel, Squarespace, Lexus, Skittles, and GoDaddy. Snickers has also come out with a teaser for their live video on the day of the game.

In my opinion, the commercials are almost as entertaining as watching the game, but then again I study advertising, so I’m a little biased. For your own enjoyment, here is my favorite commercial from the 2008 Super Bowl.

So tune into FOX on Sunday, and go enjoy the game with your friends and family. Eat as much as you can, but remember to drink responsibly. Finally, no matter what make sure to set your alarm for work before going out. You’re welcome.

Kate Gothing

Advertising Student at UT Austin; Social Media and Marketing Intern at HMG Creative; World traveler and burger enthusiast. Follow her on Instagram @kategothing

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