Because City Values for Women is such a unique concept, we had to create a personalized branding strategy for them that truly made them stand out. Furthermore, we had to make sure the branding strategy and website we built for them was women-centric and adequately targeted their audience. As a direct mail company, hitting their target audience was crucial, so we ensured that every component of their branding strategy was in line with this target market.
Using Adobe Business Catalyst to build their site, we utilized bold graphics and colors to suit their audience of affluent women. At the top of the site, women can find coupons and discounts for products they need based on category, making the site easy to navigate. Upon arriving at the site, women see words such as “health,” “shopping,” and “travel.” Ultimately the company’s rebranding reflects attitudes and values that City Values for Women’s target audience promotes. Last but not least, we produced a media kit and print collateral for them to accompany their branding and website launch.
About City Values for Women
City Values for Women is a unique direct mail publication in that it’s targeted specifically at affluent women interested in saving money on home improvement, health & beauty, and travel & entertainment. The company is centered around the idea that 85% of women make home improvement decisions in the household, so City Values for Women targets them with high quality mailer right in their mailbox. Each mailer has a coupon and QR code for their smartphones from participating companies.
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