Coca-cola. Pringles. Play Station. Victoria Secret. Oreo.
What do these companies have in common? They are all top brands on Facebook, garnering the highest number of fans among the thousands of pages on our favorite social media marketing platform.
What does this mean and why do companies strive to emulate these brands and dissect every new campaign and social strategy? Because as marketers we know that fans = greater influence and reach. And increased interaction with your brand = increased brand loyalty and consumer satisfaction.
Check out this infograph that breaks down the correlation between number of fans, engagement and how that can influence the growth and success of your business.