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The Value of Professional Photography

The Value of Professional Photography

Posted on Apr 18, 2016 by

Executing the perfect website is a very intricate process for web developers. There are many details that go into ensuring that every objective is met through the look and feel of the site. This is especially true for photography. While stock photography is much cheaper and still takes time to search through thousands of photos to find the perfect image to represent your company, professional photography generates a deeper impact on your audience. As experienced web developers, we always recommend hiring a professional photographer to capture the exact images you need in order to develop an effective user experience, if a budget exists. And here’s why.

Professional photos visually represent your business by showing visitors the reasons why you stand out from your competition. When first-time users stumble upon your website, they must be immediately attracted to captivate their attention. One way to do this is to use original images to establish your own identity online.

The photo to the Screen Shot 2016-04-12 at 4.05.44 PMright is an example of our client, Southwest Foot and Ankle Clinic, using professional photography on their website. They put a picture of their office under the “location” section, depicting the office from the outside. As a new business, this was especially helpful for new patients to see what the clinic looked like so when they came for their first appointment, they would not get lost because they knew exactly what it looked like from the streets.

In a world filled with information clutter, it is important to do something unique that stands above the rest of the millions of websites online. This may sometimes mean tapping into a consumer’s emotions. This connectivity creates a substantial impact on visitors to your site from a more personal level. Original photography stimulates sentimental thoughts, which can be the make-it or-break-it decision when deciding to purchase from a company or not.

Your website should personally resonate with your visitors, demonstrating that you are a good company to do business with. Professional photography helps allude to your persona because not only does the friendly content on your website draw consumers in, but the unique images that were taken for your business objectives depict the type of relationship you will be able to provide to visitors on your site.

In the end, the main goal for a company is to generate a sale. Even though stock photography may be a cheaper short-term cost, using authentic photos will increase your revenue in the end. The ability to produce an image that completely meets your business objectives rather than using someone else’s vision and taking ownership goes a much longer way in increasing your earnings. While stock photo is an effective alternative to reproducing an image and applying it to your business objectives, it is always more impressive to a visitor when a company professionally takes the pictures in order to clearly depict their personal brand image.

Jenna Meltzer

Public Relations Student at UT Austin; Social Media and Marketing Intern at HMG Creative; Follow her on Instagram @jennameltzer

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