Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.
Marketing:
ATB: Authorization to Buy
SEO: Search Engine Optimization
SEM: Search Engine Marketing
B2B: Business to Business
B2C: Business to Consumer
CRM: Customer Relationship Management
CMS: Content Management System
CTA: Call to Action
CX: Customer Experience
DR: Direct Response
LTV: Lifetime Value
S2S: Server to Server
SaaS: Software as a Service
SME: Small Medium Enterprise
SSP: Supply Side Platform
UCD: User Centric Design
UGC: User Generated Content
UV: Unique Visitor
VM: Viral Marketing
AR: Augmented Reality
VR: Virtual Reality
Social Media:
SM: Social Media
DM: Direct Mail
FB: Facebook
FBML: Facebook Markup Language
IM: Instant Messaging
RT: Retweet
SMM: Social Media Marketing
SMO: Social Media Optimisation
SMP: Social Media Platform
VOD: Video on Demand
Metrics:
KPI: Key Performance Indicator
CLV: Customer Lifetime Value
AOV: Average Order Value
CPA: Cost Per Acquisition/Action
CPC: Cost Per Click
CPL: Cost Per Lead
CPM: Cost Per Thousand
CPV: Cost Per View
CR: Conversion Rate
CRO: Conversion Rate Optimisation
CTR: Click Through Rate
ECPM: Effective Cost Per Thousand
EPC: Earnings Per Click
LTV: Lifetime Value
PPC: Pay Per Click
PPL: Pay Per Lead
PR: Page Rank
PV: Page Views
ROI: Return on Investment
ROS: Run of Site
Programming:
API: Application Program Interface
GA: Google Analytics
UTM: Urchin Tracking Module
ASP: Application Service Provider
DMP: Data Management Platform
DNS: Domain Name System
DSP: Demand Side Platform
ESP: Email Service Provider
FTP: File Transfer Protocol
IMAP: Instant Message Access Protocol
IP: Internet Protocol
ISP: Internet Service Provider
HTML: Hypertext Markup Language
HTTP: Hypertext Transfer Protocol
HTTPS: Hypertext Transfer Protocol Secure
OEM: Original Equipment Manufacturer
OS: Operating System
PHP: Hypertext Preprocessor
QR Code: Quality Response Code
RSS: Really Simple Syndication
SERP: Search Engine Results Page
SLA: Service Level Agreement
SSL: Secure Sockets Layer
TLD: Top Level Domain
TOS: Terms of Service
UI: User Interface
URL: Uniform Resource Locator
Communication:
RFI: Request for Information
RFP: Request for Proposal
SMS: Short Message Service
As the digital space continues to evolve, it’s important to be able to recognize and quickly act on requests that include any of the above acronyms. Familiarize yourself now, because this list is sure to grow in the near future.