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Responsive Design & Mobile SEO

Posted on Mar 06, 2013 by

The digital environment is constantly changing. Consumers are consistently taking in information through various channels, which include: laptops, desktops, smartphones, tablets, and even smart TV’s. Smartphones especially, have become so indispensable to our daily lives that 80% never leave home without their phones in hand. Given this shift in devices and usage, organizations need to adopt websites that are functional, searchable, and provide a great user experience to visitors in all aspects. There are SEO’s for all types of businesses such as plastic surgeon SEO. This is where responsive design comes into play. Responsive design refers to having a website that is designed and programmed specifically so that the design layout is universal across all platforms. The chief benefit of having a responsive design is that you don’t need to have separate mobile, tablet, and PC versions of your site. Responsive design is a shift in how we view websites across all devices. However, most don’t realize that a responsive design layout is a little different from a mobile design layout. A mobile website refers to designing a website that will appear on smartphones and tablets in the most user friendly way possible for those screen sizes and the correlating style of interaction. Design layouts for mobile websites aren’t usually the same or largely congruent to the desktop version of the site.

Although design layouts and aesthetics for responsive sites are meant to span across all devices, optimization is still an important aspect of any website. Let’s take into consideration the following statistics:

  • 50% of mobile searches lead to purchase
  • 95% of smartphone users have searched for local information
  • 61% of users call a business after searching and 59% visit the location
  • 90% of these people act within 24 hours

Given that more and more people are searching for information through mobile devices, search engine optimization is an important piece of the puzzle that may sometimes get looked over. According to Google, responsive design and seo hamilton go hand in hand, more specifically mobile SEO. Mobile SEO consists of numerous best practices that should be implemented for optimal mobile usage, but here are a few key things to remember:

  • Fully optimize all local listings on both Google and Bing. Most mobile cenaless comprar search results are largely influenced by geo-location.
  • Target shorter keywords in order to show up in mobile search results. Most users searching through mobile devices tend to use shorter keywords, which indicates that these searches are usually fast or quick in nature.
  • Enable mobile web analytics in order to make data driven improvements to your mobile SEO efforts.
  • Focus on usability and ease of use.  Users are more likely to bounce from a mobile site if they can’t (1) easily find the information they’re looking for, (2) the load time of the mobile site is slow, or (3) the website isn’t optimized for mobile use. These among other things will deter a mobile user form your site.

It’s easy to see that responsive design and fully optimized mobile websites are a sign of the next frontier of the digital landscape and should be adopted by any organization that doesn’t want to be left behind.

Need a hand establishing your company’s online presence, specifically in the mobile space? Give us a call or shoot us an email today. Over the years, we have established a proven method to help our clients achieve their marketing goals. We have also built lasting relationships with strategic partners such as Apogee Results. Together, we can help your business be a dominant player on and off the field.

Calandra Buckner

Calandra Buckner is a University of Texas at Austin alum who majored in Advertising with a minor in Studio Art. Calandra is currently the Senior Creative Marketing Specialist and she also does work in SEO strategy. She loves all things creative and really has a passion for art and design, but also has a knack for the analytical. When she’s not painting or reading nerdy books, she’s working hard to contribute to all dimensions of Apogee Results.

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