Why Designing a Site Around Customers’ Needs is Crucial: A Look Through TYLA


Picture this. You’re halfway through college, your major is still “undecided” and you’re feeling the pressure to choose a sensible career path. You’ve always been interested in law, but let’s face it; you probably slept through most of your Intro to Law class freshman year. You want a resource that’s resourceful yet engaging enough to help you learn more about the process of becoming a lawyer. That’s where our client, Texas Young Lawyers Association (TYLA), comes in. You do some research and find out TYLA has a program called “What Do Lawyers Do?” After browsing through the site, you notice right off the bat that it’s a) visually engaging, b) easy to navigate, and c) has all the information you could possibly want about becoming a lawyer. You’re sold.

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