Full-Service Campaign Management
Ready to harness the power of strategic email marketing? HMG offers full-service campaign management as an ongoing monthly engagement to strengthen and maintain the customer relationships you’ve built.
Full-Service Campaign Management
Our team of email specialists is standing by to deliver results that strengthen customer relationships and fully harness the power of strategic email marketing.
HMG offers full-service campaign management as an ongoing monthly engagement to strengthen and maintain the customer relationships you’ve built. Each month, HMG will operate as an extension of your marketing team to strategize, create, test, deploy, and analyze email campaigns that support your overall business goals. With a full team of specialists, we’ll provide the full spectrum of skills and expertise needed to take your email marketing efforts to the next level.
To kick off an engagement, experienced email specialists work hard to understand your business and develop a strategy that benefits your brand and supports current initiatives. We’ll craft a master template in alignment with this strategy and rigorously test it to ensure quality results. After production and deployment of each campaign, we’ll perform our analysis and provide you with detailed reporting. As always, we’ll continually make adjustments as we move forward in order to optimize our efforts.
- Designated account manager
- Creative and design services
- List maintenance and CAN-SPAM compliance
- Testing and optimization
- Deployment and analytics
Keep the customer relationships you’ve built from fading away.
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Email Marketing Services
Whether we partner together for full-service campaign management or supplemental support for your email marketing program, HMG offers a wide variety of services to help strengthen your customer relationships.
Email Marketing Audit
Our team will assess your current email marketing efforts and make recommendations for the best course of action moving forward. After which, we will present you with our analysis, including concrete action steps to improve how your email marketing program can better support your overall marketing efforts.
- Review of email design and code
- Assessment of campaign and customer journey
- Evaluation of current processes: lead generation, targeting/segmentation, testing
- Analysis of competition
- Identification of necessary integrations
Email Marketing Strategy
Our experienced professionals are well-versed in the best practices, regulations and current trends in email marketing. Through our purpose-driven approach, we provide strategic direction and make recommendations to keep your brand and business consistent and on message. Depending on your needs, this may include:
- Goal setting
- Audience research and articulation
- Content strategy and messaging structure
- Message frequency determination
- Email automation
- Data-driven optimization
- Platform recommendations and channel integration
- List growth strategy
Custom Template Design
Rock-solid email templates ensure brand consistency across the digital landscape while streamlining the production and implementation of multiple campaigns. Our designers will craft a unique design that creatively incorporates your brand elements and effectively equips you for future campaign success. Our design services include:
- Defining goals and objectives
- Design and code of custom template
- Rigorous compatibility testing on email clients from your preferred ESP
- Delivery of production-ready code
- Copywriting available as an additional service
Having the right list is crucial to making sure the messages you’re delivering are resonating with the right people. We’ll help you grow your list with lead generation tools and maintain your list hygiene to ensure long-term growth.
- Upload current list of verified opt-in contacts
- Define list segmentation for targeted emails
- Leverage lead generation tools
- Integrate lead gen forms/landing page
- Regular review of uploaded email lists
- Routine list maintenance/purging of duplicate and unsubscribed addresses
- High deliverability through low bounce/spam rates
- Strong opt-in and anti-spam policies
- CAN-SPAM compliance
Keep customers engaged by delivering highly relevant content through email automation. We’ll help you increase customer loyalty and retention with strategic sequences and personalized messages that automatically trigger when customers take specific actions on your site. Some of the automation programs we can set up include:
- Indoctrination series
- Win-back programs
- Abandon cart programs
- Birthday/Anniversary programs
- Complementary products programs
- Nurture funnels
Email Service Provider and Custom Integrations
We will make a recommendation on the best email service provider to support your marketing needs. Regardless of platform, we will work to integrate any third-party or custom applications with your ESP so you can have access to essential data for your users.
As an option, consider leveraging HMG’s proprietary email platform, eConnect Email—an award-winning email marketing solution that allows you to create, send, and track professional quality email campaigns easily and affordably.
Once customers have sufficient opportunity to interact with an email, analytics will be compiled and provided. As more data is collected, we’ll highlight what’s working and what’s not, according to the efforts we’ve outlined in your strategy. As trends begin to emerge, our team will draw conclusions and make suggestions for future tweaks and optimizations. Metrics include:
- Open rate
- Click-through rate
- Churn rate
- Coupon code usage