As part of your inbound marketing strategy, the goal of publishing blogs is to generate traffic; however, generating traffic through a blog channel can be quite challenging if your blogs are not catching your readers’ attention. It is crucial to understand your target audience and what interests them in order to give them a blog worth reading. Here are six types of blogs that give you the best chance at generating traffic:
You will hear from us time and time again, blogging is a great tool for connecting with your audience. The great thing about blogging is, there aren’t really any “rules.” The goal is to generate content that is both relevant, and interesting to your audience, in whatever creative ways you choose.
Generating blog ideas is not an easy thing to do, so to help you guys out, we have listed some great ideas for you to get the wheel rolling on your creative wagon.
1. Point out common problems or mistakes in your industry and then try and offer up solutions on how to fix them.
2. Share a list of some things companies in your industry should try to avoid.
3. Offer a list of benefits of doing something, such as using a blog, or social media, etc.
4. Relate your how-to content to a current event or a celebrity. By doing this, it will give your content more of a personal and readable touch, making it more interesting and likely to generate some interaction.
5. Write a “how-to” article. This can be very successful if you keep it relevant to your audience. Be sure to give instructions with photos or infographics that help illustrate your point.
