If you’re somewhat knowledgeable on social media, you’ve probably heard the word “Vine” thrown around in conversation here and there. Maybe you have an account, maybe your friend has one; maybe you’ve simply read an article about the growing trend. And if you’re as knowledgeable as you think you are, you’re probably aware that as of last week, Instagram released video functions comparable to Vine. Although it may seem counterintuitive that I’m discussing Vine less than a week after Instagram released rival video capabilities, it’s important to highlight each platform before effectively comparing the two.

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Another video app? That’s right—as you’ve probably heard, Instagram rolled out video functions on June 20^th. But what does this mean for big video sharing software Vine? Recently I wrote a blog post about Vine and how to know when and if it’s appropriate to use for your business. Now it’s back to the drawing board, but before you decipher whether Instagram Video or Vine (or either) is right for you, let’s take a broad look at the capabilities of each.

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