With the rise of the iPhone, our society has quickly shifted in many respects. The ways we interact, the ways we find information, the ways we work and the ways we occupy our time have all been impacted by not only the advancement of mobile technology but the introduction of apps into our everyday routines. Now entire businesses revolve around the model of customer interaction via phone applications. Mobile traffic has given the opportunity for hundreds of thousands of companies to reach their audiences with more ease and efficiency, making transactions, and communication in general much more streamlined. By 2020, the predicted number of apps to exist will be 5 million (Perez, 2017), and the possibilities don’t stop there.

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The holidays are here, and so are the year’s best discounts. Whether you are a shopaholic ready to binge, or a shopaphobic, you should take advantage of all of the savings Black Friday has to offer if you’ll be doing any Christmas shopping. Black Friday shopping can be daunting, so we came up with some tips to make the most of your holiday shopping.

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The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.

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Teamwork is an important part of any business. With Google Apps, useful business tools such as email, storage, document creation, and more are consolidated into one cloud-based, collaborative platform. Whether an employee is working remotely or you’re sharing a power outlet, everyone on the team will be able to connect and collaborate with one another. Continue…

We do everything from our smartphones and tablets. New apps help us organize our lives, track our health and keep us connected to friends and loved ones. In any business, there are many aspects that need to be handled throughout the day, and many times it can seem overwhelming. To lower the stress of the average work day, here are a list of apps that could help you and your business: Continue…

Another video app? That’s right—as you’ve probably heard, Instagram rolled out video functions on June 20^th. But what does this mean for big video sharing software Vine? Recently I wrote a blog post about Vine and how to know when and if it’s appropriate to use for your business. Now it’s back to the drawing board, but before you decipher whether Instagram Video or Vine (or either) is right for you, let’s take a broad look at the capabilities of each.

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