What makes a video go viral? Perhaps it’s the catchy dance-inspired jingle or the tooth biting little brother. Whatever it is, we can all agree that they have one thing in common: originality. Add in some humor, sex appeal or complete random-ness and you have yourself a Grade-A viral anomaly. Here at Startifacts.com, take a look at seven of our favorite viral videos.
Isaac’s Live Lip-Dub Proposal
I Told My Kid I Ate All Their Halloween Candy Again
Twitter is gaining momentum at an alarming rate and more and more businesses are using Twitter to create new revenue, build relationships and solve customer issues. As a Twitter user for both personal and business use, I’ve seen what works and what doesn’t. Below are 6 tips to writing good tweets and getting more followers!
1. Keep it simple! Probably the most important piece of advice anyone can give you…no one wants to read a novel; especially on a network of fast-moving posts.
2. Be original. Yes, I know this is trivial but a lot of people forget to use their own thoughts.
3. Be personal. Bring your followers into your world, show them what YOU are about and make them feel welcome.
4. Make ‘em laugh. If you can’t come up with anything creative then default to a funny joke, everyone can appreciate a laugh now and then!
5. In conjunction with keeping it simple, make it catchy at the same time! Use words that define you and intrigue the reader. Separate yourself from the pack.
6. Hashtags. Another no-brainer in the Twittersphere; hashtags are to Twitter as SEO is to a solid website.
Ah, the infamous Fifth Day of Christmas. I don’t know about you, but this might be the only part of the (original) song that I can actually remember every time. But in the case of these Five Content Creation Rules, not rings, I encourage you to commit these to memory as well!
I’m sure you’ve already heard the saying, “Content is King,” but what does that really mean? It all began with content as the key for search engine optimization and the huge role it played in positioning your company as an industry resource. Then came the rise of social and the need to push consistent communication. Creative tactics emerged through micro-sites and with social media popularity exploding, brands had to compete with the thought-leaders or become obsolete in the marketplace.
1. Know Your Audience Let’s be real. If you don’t know who you’re trying to reach there’s no use in creating content at all. Know who you’re writing for. Is it women ages 24-40 or men ages 60 and older? Decide who your audience is and then learn everything you can about them. Find what questions they have, what motivates them and what they like. THEN, create your content.
2. Tell a Story Tell a story that is personable, approachable, tangible and memorable. For example: Every year, The Hartford sponsors the Paralympics, and just last year the company decided to tell this story. They launched a media and video campaign through the medium of Facebook highlighting the athletes themselves. The result was a very successful and emotional story connecting with people on an individual and very personal level.
3. Limit the Fluff The average attention span is very, very short. You need to get right to the point or you run the risk of losing the audience. Eliminate any unnecessary points to keep content concise and hyper-focused. If you’d like some additional examples on the process of un-fluffing, check out one of our previous blog posts on a similar topic!
4. Make it Shareable
The best way to get your content out there is to spread it across all appropriate mediums. So making it easy for others to share your content should be a BIG priority. Try to think of a blog that doesn’t prominently display social sharing buttons. It’s tough, right? That’s because most people won’t go out of their way to share your content so just make it simple!
5. Say What You Know… …and not what you sell. Customers are not looking to read your blog or micro-site to see what you sell, they can view that in a catalog or on the products and services tab on your site. They are interested in what you know and what you stand for. It’s time to start communicating as a trusted and relevant source and not as a sales script. Storytelling is the new content marketing.
See where your expertise and your customer’s interests overlap to tap into your niche. Tell a unique story and communicate in a way that no other competition can touch.
If you’ve never heard of this odd application before, never fear (I was just introduced to it a few months ago)! Once you get started, it’s a piece of cake. For those of you that love organization, it’s a wonderful tool for you to manage all of your social media platforms in one easy place. Although there are a few different types of HootSuite accounts, the version we will be investigating will be the basic account.
So let’s start with the basics. All you need to do is go to hootsuite.com and create an account. This doesn’t require much but an email, name and password.
Once you’re logged in, you’ll start by adding a social network. As you can see, the three networks you are initially offered are Twitter, Facebook and LinkedIn. By clicking on “add a different social network”, you are given many more options, such as: Google+, foursquare, WordPress, MySpace and mixi.
Choose the account you wish to sync first, allow HootSuite permission to that account and voila! You should see something like this:
You can either compose or schedule a message by clicking in the “Compose message” box. You will need to select your account by searching in the box which is right next to message composition. To schedule, choose the calendar icon and pick your desired date and time.
If you would like to make any changes or view your scheduled items, choose the arrow icon located on the far left Dashboard.
To add on additional accounts. Select the “+” tab at the top of the page. You will then see the option to “Add Stream.” With the basic account, you are allowed up to FIVE different streams. (Other accounts will allow for more streams depending on the price.)
You should now be able to complete the basic functions of HootSuite! Can I get a woot, woot?! If you’d like to learn more, you can always check out the free online tutorial they offer every member or contact us and we’d be happy to help. Good luck!
We are embracing the Holiday spirit at HMG Creative by celebrating the “Twelve Days of Christmas.” For 12 days in December (starting today) we will have a product discount, fun videos and great marketing tips to get your business ready for 2013!
So… eh hem, “On the first day of Christmas HMG gave to me… 50% off businesscards…That’s Almost FREE!”
Often the first impression potential clients have of your business is your card. Make sure you’re giving the right impression with a high quality card stock. We have many choices to suit your style including Satin Laminate and even high quality Recycled Papers. See our full line of options at HMG Printing. You can also give your card a check-up by reading our blog postfrom our very own, Rob Ridgeway, to determine if your card is “cardworthy.”
We hope you enjoyed our “First Day of Christmas.” And be sure to stay tuned for the next 11 days, you never know what else we might have up our Christmas sweater sleeves!