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Make The Most Of ACL: Marketing Tips

Make The Most Of ACL: Marketing Tips

Posted on Oct 02, 2017 by

It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of marketing opportunities for your business.

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Our Favorite Local Coffee Shops

Our Favorite Local Coffee Shops

Posted on Sep 29, 2017 by

One of my favorite things about Austin is the strong sense of community, and the places I see that on a daily basis are at local coffee shops. Whether you’re looking for a creative, inspirational workspace or simply searching for a good drip, these shops present cool atmospheres that only Austin can offer.

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Workplace Acronyms You Should Know

Workplace Acronyms You Should Know

Posted on Sep 27, 2017 by

In today’s fast-paced, deadline-driven work environment, we have little time to write a well-crafted paragraph when conversing with our colleagues. Messages need to be written and exchanged quickly, with no time for too much detail. Keep things at work moving with our list of workplace acronyms:

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Three Webinars for Growing Your Business

Three Webinars for Growing Your Business

Posted on Sep 25, 2017 by

Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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Six Reasons Why Font Matters

Six Reasons Why Font Matters

Posted on Sep 21, 2017 by

In history classes growing up, we’ve studied the importance of the printing press and how it led to a revolution: the rise in literacy rates and the spread of knowledge across the world. More recently, however, we have encountered another revolutionary invention that democratized the digital world and pioneered graphic design. The introduction of the Macintosh computer in 1984 changed the design world forever with its featured font menu. After taking a calligraphy class at Reed College, Steve Jobs understood the importance of typeface and later integrated this feature into his computer. This type menu has transformed design forever and become an integral part of artistic composition. As you devise your branding and marketing efforts, keep in mind the importance font plays in identifying with target audiences, gaining the attention of consumers and creating an image that resonates with them.

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Is your web URL missing the ‘s’ in https?

Is your web URL missing the ‘s’ in https?

Posted on Sep 20, 2017 by

Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site.  Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.

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