This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue Reading →
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Apr 2019
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03
Apr 2019
How Simon Sinek’s “Why” Changed Business as We Know It
Posted on Apr 03, 2019 by Da Jin Kim
What is the true measure of business success? For years, successful companies have been defined by wide profit margins and exponential growth. In this day and age, however, businesses are shifting their definition of success beyond sales and revenue to also include further-reaching aspirations like purpose and social impact. Continue Reading →
01
Apr 2019
Clutch Features HMG Creative as a Top Web Design Agency in Austin
Posted on Apr 01, 2019 by Da Jin Kim
One of the highest performing creative and design agencies in Austin, HMG Creative is committed
to creating lasting results for our clients. As a collaborative partner for businesses on the cusp of expansive growth, we provide the support and expertise to help brands stand out and succeed among competitors. Continue Reading →
27
Mar 2019
Marketing & Advertising: Can You Name the Difference?
Posted on Mar 27, 2019 by Da Jin Kim
Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process. Continue Reading →
15
Mar 2019
Your Brand Story: How to Identify your Driving Ambition
Posted on Mar 15, 2019 by Sarah Hetrick
A company with a mission or a mission with a company.
The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →
08
Mar 2019
How Retargeting Ads Can Boost Your Business
Posted on Mar 08, 2019 by Da Jin Kim
When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
