When it comes to hiring an out-of-house marketing agency, the last thing that you want to do is pick the wrong one. While there are a lot of great resources online to help you find the perfect match, even the world-wide web can’t tell you the best fit for your specific company. The best way to ensure you’re picking the right agency addition for your team is with good ol’ fashioned conversation. Continue Reading →
12
Jul 2019
0
The Essential Questions to Ask Before Hiring a Marketing Agency
Posted on Jul 12, 2019 by Da Jin Kim
12
Jul 2019
Purpose: You Should Give a Sh*t
Posted on Jul 12, 2019 by John Paulsen
“Purpose Driven Creative” – We say that to clients all the time. We discover, design and develop with a client’s core purpose as our compass.
Honestly, most clients don’t really care. No seriously, many don’t give two shits about the purpose behind their brand culture, their web presence, or their marketing strategy. I’ve sat in plenty of meetings with great people who don’t understand the idea of purpose as it relates to their business. I’ve spent countless pitch calls defining the difference between brand identity/logo colors and a comprehensive brand strategy. Most don’t get it. Continue Reading →
08
Jul 2019
Make It or Break It: Company Culture
Posted on Jul 08, 2019 by John Paulsen
“Culture eats strategy for breakfast” – Peter Drucker
There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.
The Importance of Company Culture
If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.
02
Jul 2019
HMG Favorites: Our Top Ted Talks
Posted on Jul 02, 2019 by Da Jin Kim
If you’re anything like us, you see Ted talks as a black vortex of motivational lessons that are powerful enough to give you a new perspective on life every single day. Just when you think you know it all, a simple new Ted Talk can make you rethink your whole thought process. Continue Reading →
02
Jul 2019
Introducing: Our New Office Journey
Posted on Jul 02, 2019 by Da Jin Kim
No matter how long your business has been around, nothing is quite as rewarding as watching your company grow right before your eyes. Whether it’s in number, success, or space, all types of developments are an indication that your company is becoming closer to becoming everything you’ve envisioned and more. Continue Reading →
26
Jun 2019
HMG Creative: Where to Find Us on the Web
Posted on Jun 26, 2019 by Da Jin Kim
These days, just about everyone relies on the vast landscape of the web to find the information they need. The internet not only allows for quicker access to information, but it’s also a platform for real people to give their honest, unbiased opinions. Here are some ratings/review platforms that have reviewed us throughout the years:
Continue Reading →
