When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
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Mar 2019
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Feb 2019
All About Amplify Austin Day: February 28, 2019
Posted on Feb 27, 2019 by Da Jin Kim
No matter where you are or how you spend your day, there’s nothing quite like coming together as one big community. Although it doesn’t require being president of the HOA or picking up trash along the highway everyday, there are little things that you can do to be an active member of your community. A great way to do this is by giving back to the local nonprofits that strive to make Austin a better place to live every single day. Continue Reading →
26
Feb 2019
Brand Refresh vs. Rebrand: What, Why & How
Posted on Feb 26, 2019 by Da Jin Kim
When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue Reading →
18
Feb 2019
How Social Media Marketing Can Improve Brand Reputation
Posted on Feb 18, 2019 by Da Jin Kim
In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.
Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →
13
Feb 2019
5 Unique Valentine’s Day Traditions from Around the World
Posted on Feb 13, 2019 by Da Jin Kim
While Valentine’s Day is universally accepted as a day dedicated to love, the way in which we express that love can differ from person to person. When it comes to Valentine’s Day traditions, we oftentimes believe that we all celebrate this special day in the same way, on the same day — a special date, chocolates, and maybe some roses on February 14th. However, it seems like the rest of the world has a different idea when it comes to this holiday. Here are some interesting, unique, and just plain clever ways that other countries celebrate love: Continue Reading →
12
Feb 2019
Typography Series 3: Hierarchy Tips That’ll Put You On Top
Posted on Feb 12, 2019 by Da Jin Kim
There’s absolutely nothing worse than having to search through hundreds of words just to find the answer that you’re looking for. Much like us, readers will quickly turn away from your page if the answer they’re looking for is not readily available. For this exact reason, paying attention to the typographic hierarchy of your paper is super important to keeping readers engaged. Continue Reading →
