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SXSW 2018 Recap: What We Couldn’t Have Expected

SXSW 2018 Recap: What We Couldn’t Have Expected

Posted on Mar 28, 2018 by Natalie Matthews

As we look back on SXSW 2018, it is hard to ignore some of the most innovative and unique happenings brought to our backyard this March. Activations, celebrities and creators alike flocked to Austin for a week full of events surrounding the industries of technology, music, film, media, marketing and advertising, journalism and much more. Our very own Founder and Managing Partner, James Trumbly, was lucky enough to attend many of these sessions and could not help but gush about the amazing times he had this year. Can you blame him? Below are some of HMG’s favorite picks for SXSW’s most interesting and even impromptu events.

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A World We Never Knew: Experiential Marketing at SXSW

A World We Never Knew: Experiential Marketing at SXSW

Posted on Mar 07, 2018 by Natalie Matthews

Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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The Skippable Era: 5,4,3,2,1 Go…

The Skippable Era: 5,4,3,2,1 Go…

Posted on Mar 05, 2018 by Natalie Matthews

As a student at UT’s Moody College of Communication, I am exposed to many amazing opportunities and professionals with vast experience in the industries of journalism, media and public relations just to name a few. This past week, I had the privilege of attending a lecture by Christopher Ferrel, the Director of Digital Strategy at The Richards Group for one of my courses, Technology, Marketing, and Advertising. After listening to his presentation, I was mesmerized by his concept of a new era that is bound to change the course of digital advertising. The Skippable Era, as he classifies it, is characterized by a feature we all love and embrace; the skip button. To better understand how marketing trends and consumer engagement have shaped digital practices of our current era, Chris poses three essential questions for advertising gurus to consider.

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Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Posted on Feb 07, 2018 by Natalie Matthews

When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

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iPhone X—here’s what you need to know

iPhone X—here’s what you need to know

Posted on Oct 23, 2017 by Anna Vehslage

It has been a decade since Apple released the first generation of iPhones that changed technology forever. This revolutionary product digitized many industries and built a world dedicated to instancy and connection. This September, Apple announced the release of the iPhone 8 and the iPhone X. Since the latest release, in many cases, consumers did not feel the iPhone 8 met their expectations for innovation and the iPhone 7 has been selling more than the iPhone 8. The iPhone X will be released on Friday, November 3, with the intent to give consumers the futuristic phone they’ve been craving. With competitors like Google and Samsung lingering, here are a few capabilities of the iPhone X that set Apple apart:

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Seven TED Talks on the Power of Collaboration

Seven TED Talks on the Power of Collaboration

Posted on Jun 06, 2017 by Emily Ballard

A great amount of research has gone into exploring the benefits of collaboration. In the talks listed below, seven experts explore where ideas can lead through collaboration and open-source solutions. They discuss how multibillion-dollar companies incorporate collaboration in the workplace today, where we could be as a society with increased daily collaboration and where human communication might go as technology advances. They also share personal experiences from using and contributing to open-source information, how it led to mass collaboration and their results.

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