How to Stay Social Media Relevant with Consumers

It’s very easy to be ignored or forgotten through the many social media outlets where users engage. In this age of mass communication, consumers are easily overwhelmed with the amount of daily advertisements they see, and quickly learn to filter out generic messaging. The key to cutting through these defenses is to differentiate your brand. It’s a given that not participating in social media puts your business at a severe disadvantage. However, even very active businesses can still find it difficult to keep their messaging from getting lost.

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5 Speakers to Hear at SXSW 2015 Interactive

This year there will be over 600 sessions at SXSW Interactive. The majority of the sessions were picked via users on the SXSW PanelPicker, with more than 3,000 ideas entered. The result is a variety of influential speakers in categories such as Art, Science, and Inspiration, Branding and Marketing, Content and Distribution, Fashion, Gaming, and Sports – and that’s just a short list. While there are many speakers we would love to hear, we’ve narrowed down a list of 5.

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