Social media marketers spend their time studying sites like Facebook to determine how the content they post can garner the most visibility. So when Facebook announces a major rollout to the news feed algorithm, the social media marketing world gets turned upside down, especially when those changes mean the current way of doing things has to be drastically altered.
We all know the seven deadly sins, but did you know there are sins of the social sphere, too? Keep in mind that while there are many tips for what to do on social media, there are also just as many things you shouldn’t be doing. Don’t let yourself become a victim of these seven sins. If you do fall victim, don’t worry—you can always change your behavior and improve.
Let’s take a look at seven social media sins that could wind up damaging your online presence if left uncorrected.
If you’re somewhat knowledgeable on social media, you’ve probably heard the word “Vine” thrown around in conversation here and there. Maybe you have an account, maybe your friend has one; maybe you’ve simply read an article about the growing trend. And if you’re as knowledgeable as you think you are, you’re probably aware that as of last week, Instagram released video functions comparable to Vine. Although it may seem counterintuitive that I’m discussing Vine less than a week after Instagram released rival video capabilities, it’s important to highlight each platform before effectively comparing the two.
Twitter is gaining momentum at an alarming rate and more and more businesses are using Twitter to create new revenue, build relationships and solve customer issues. As a Twitter user for both personal and business use, I’ve seen what works and what doesn’t. Below are 6 tips to writing good tweets and getting more followers!
1. Keep it simple! Probably the most important piece of advice anyone can give you…no one wants to read a novel; especially on a network of fast-moving posts.
2. Be original. Yes, I know this is trivial but a lot of people forget to use their own thoughts.
3. Be personal. Bring your followers into your world, show them what YOU are about and make them feel welcome.
4. Make ‘em laugh. If you can’t come up with anything creative then default to a funny joke, everyone can appreciate a laugh now and then!
5. In conjunction with keeping it simple, make it catchy at the same time! Use words that define you and intrigue the reader. Separate yourself from the pack.
6. Hashtags. Another no-brainer in the Twittersphere; hashtags are to Twitter as SEO is to a solid website.
