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Web Design Terms for Dummies Vol. 1

Web Design Terms for Dummies Vol. 1

Posted on Jun 23, 2016 by

When you think of web design terms or any computer based terms, words like HTML, coding, UI, UX, CSS, etc. probably pop into your head. Fear not, we have developed the perfect definitions to break down those scary terms into very simple words for the average Internet surfer. Whether you are looking for a web designer like HMG Creative (shameless plug) to create an awesome website for your company or you’re just a curious cat, we hope you find some solace after reading our web design series.

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Top 10 Father’s Day Activities in ATX

Top 10 Father’s Day Activities in ATX

Posted on Jun 14, 2016 by

Dads, or men in general, are hard to crack. There has probably been a point in your life where you were stumped on what to get that special man for the holidays. Thankfully, Father’s Day is not the time to shower him in gifts, instead it’s the one-day you can truly show him how much you care. This year make Father’s Day one to remember with a day packed full of his favorite activities! Try one or take on a few, either way, make Father’s Day special!

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Howdy Y’all: Meet HMG’s Newest Intern

Howdy Y’all: Meet HMG’s Newest Intern

Posted on Jun 06, 2016 by

Hi there! My name is Kate Gothing, and I am the newest social media and marketing intern at HMG Creative. I am overly thrilled to join such an amazing team and learn from each and every one of the team members. Currently, I am entering my senior year as an advertising student at the University of Texas at Austin (wow–how time flies!). I was born and raised in a small town outside of Boston, Massachusetts, but have always dreamed of moving to Texas. Unfortunately, I have not been in Texas for my entire college career. For my freshman year of college, I attended DePaul University in Chicago, as a marketing student. After the Polar Vortex of 2014, I decided it was time to move down south, and soak up some much needed sun. Since transferring to UT Austin my sophomore year, I have not regretted it. I mean who could, in such a great city with amazing queso, tacos and BBQ?

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6 Thrilling Activities To Do This Summer For the Adventurous Austinite

6 Thrilling Activities To Do This Summer For the Adventurous Austinite

Posted on Jun 02, 2016 by

We’re already feeling the summer heat here in Austin, but that’s not stopping us from soaking in the sun and enjoying the outdoor activities that our city has to offer! Here’s what our daring HMG team will be doing this summer when we’re not working hard in the office (or hardly working– hey, we gotta enjoy our summer too!):

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →

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Britney Steers Brings Home the Gold!

Britney Steers Brings Home the Gold!

Posted on May 27, 2016 by

It was indeed a tough race, competing against some pretty impressive derby cars, but we are so ecstatic to announce that our team, Britney Steers, brings home the gold (plated plastic) for speed in the 2016 Pixelwood Derby! We could not have done it without the help of every member of the HMG team.

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