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#3: Incorporate Appropriate and Relevant Content

#3: Incorporate Appropriate and Relevant Content

Posted on Jul 23, 2015 by

It shouldn’t be a shock that having appropriate and relevant content on your website will aid to its overall success. The reason we mention it, though, is because often times people are not quite sure what “appropriate” really means for their brand, and why it is so valuable. With quality content comes not only quality engagement with your readers and target market but also increased search engine rankings for your web content as well. Sounds pretty valuable doesn’t it? Lets break it down more and take a closer look at why all of this is so important.

Consumer Engagement

The first thing you should think about when trying to write content for your website is, “Why do we have this website?” You need to understand what you are trying to accomplish with the site, and then mold your content to accompany those goals. Every time you write copy for a site, you should aim for it to entertain, inform, and entice the reader. It doesn’t matter how much you spend on SEO, if readers are not interested in reading it, they will leave the site. The reader and your goals should ALWAYS be the center of the writing, no matter what you are discussing on the page.

You see this over and over again were a company depends too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.

The bottom line is this: create and share quality content that will not only engage your audience, but allow you to stay in line with the goals of the website.

Increased Search Engine Optimization

One of the toughest things to do in SEO is to predict what someone is going to search for when looking for your content. One way to increase your chances of having a hit is to have content that is relevant to your target market. Though there are plenty of phrases people still don’t search for, your chances of receiving organic search traffic increase exponentially, based upon the quality of your copy.

Keyword selection is important, but it is not the only way to generate traffic to your website. Often, it can be very difficult to explain or even understand the benefit of changing the copy on your site or making additions for the better. Perhaps we, as an industry, need to do a better job of communicating the necessity of this, because quality content is absolutely critical to achieving top rankings for competitive phrases.

In Simple Terms

The bottom line is this: increasing the quality of the content on your website will not only help you retain consumers, but will also help generate new leads. At the end of the day, what’s the point of having a website that is not receiving a high traffic volume? We believe these tips will help you get the most out of your new site, and will also provide you with a better understanding of how SEO works in a nutshell.

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#4: Optimize Your Site For Social Media

#4: Optimize Your Site For Social Media

Posted on Jul 22, 2015 by

If you haven’t already, please take a minute to read our previous post discussing our current blog series and what all you can expect to read over the next few weeks!

Value of Social Media

Alright, to kick things off, let’s get to talking about the value of social media. Words like “follow us” and “like this” are buzzwords that virtually drive the entire online world these days. If you are redesigning your website, you should highly consider the value of integrating your social media channels with the site. Don’t have social media? While we recommend you reconsider your decision, fear not: you can utilize a blog! We can’t stress enough the importance of connecting with your audience on a personal level, and the best way to do so is through social media and blogging.

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What Are The Key Metrics For A Successful Website?

What Are The Key Metrics For A Successful Website?

Posted on Jul 16, 2015 by

Everyone wants to have a successful website, but finding the right path to follow can be difficult. While you may have plenty of great ideas and goals for your website, you may have no idea how to actually achieve them. Because of this, you should almost always seek aid from a professional web design agency. In today’s digital world, it is crucial that your website reflects the current professional standards in terms of content, design aesthetics, and technology. When redesigning your website, it should contain far more than just a new design. In order for success, it is vital that your new site design and content has been carefully and strategically completed by a professional to optimize achievement of your goals.

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Our Part In Please Be Kind To Cyclists’ Newest Initiative

Our Part In Please Be Kind To Cyclists’ Newest Initiative

Posted on Jul 02, 2015 by

It’s hard to put into words the excitement we had about being apart of Please Be Kind to Cyclists’ new project, DriveKind RideKind. If you don’t already know, DriveKind RideKind is an initiative of Please Be Kind to Cyclists that works with bicyclists, motorists, policy-makers, and community members to educate, raise awareness, and promote mutual respect between drivers and cyclists on the road. Their hopes are to create a global social change in the behaviors of motorists and cyclists so both may use the roads safely.

In order to spread all of the wonderful things this initiative had to offer, Please Be Kind to Cyclists partnered with numerous local agencies. One of the most important things they felt they needed was a user friendly website to provide up to date information for all of their audience about sharing the road. That’s where we came in. We collaborated closely with Please Be Kind to Cyclists as well as TX-DOT to create a new and user friendly responsive website to tell their story.  From start to finish, we have been inspired by this mission and are very excited to share it with the world.

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Nominate HMG Creative For FAVE Small Business!

Nominate HMG Creative For FAVE Small Business!

Posted on Jun 29, 2015 by

Can you say three-peat? The team here at HMG Creative is shooting to win our third straight FAVE award! But before we can even start thinking about winning, we have to make the ballot. We are asking everyone to consider nominating us under the “FAVE Small Business” category! The FAVE awards recognize local Austin businesses in a variety of categories such as FAVE Happy Hour spot and FAVE Live Music venue. The winners will be announced at an awards ceremony at the FAVE Awards Gala on November 13th!

The past two years we have not only been nominated but we have taken home the gold in the “FAVE Professional Services” category. This year we may be competing in a new category, but we are still the same team! We’d sincerely appreciate your nomination—thank you in advance. While your at it, feel free to vote for all of your FAVE’s in the all the different categories that they have available!

And if you do take the time to nominate us, don’t forget to let us know! Send us a shout-out using the hashtag #VoteForHMG on our Twitter @hmgcreative or our Facebook page so we can say thanks!

Click Here To Nominate!
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Our Austin “Must Do’s” For Summer 2015

Our Austin “Must Do’s” For Summer 2015

Posted on Jun 15, 2015 by

If you have ever been in Austin in the summer, you know it is a lot more than just a hot southern town in Texas. It is chalk full of activities everyday, ranging from relaxing by the water to listening to live music with your friends. So, whether you are here for the whole summer or just dropping in for a visit, there will always be something going on for you to do. To make things easy for you, we have highlighted some of our own “must do’s” for the 2015 summer for all of you who will be in Austin at some point!

Must Do #1 – Barton Springs

This has been an Austin classic for a very long time. Nothing beats spending a long day out at Zilker Park and then cooling off in the 68 degree natural springs pool. The hot summer days combined with refreshing cold spring water make for the ultimate refresher. Follow it up with some relaxing on the large grassy hill in the sun to warm back up!

Must Do #2 – Blues on the Green

This one goes great when pared with Barton Springs. Blues on the Green is a FREE event that is held out at Zilker Park on select Wednesdays throughout the summer. Hosted by KGSR, bands like Bob Schneider and Shakey Graves will preform for families and friends out for a fun night of live music and fun. Check the schedule to see when the next date is!

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