Being a team of creatives, it’s probably not surprising that we seek to find inspiration in any medium we can. The Internet and social media make that all too easy, especially with platforms like Instagram that bundle amazing content from all over the world into one place. Here’s the rundown on 10 of our favorite Instagram accounts to follow:
Posted on Jul 03, 2014 by Daniel Alvarez
If you’re an avid reader of the HMG blog then you know we’re big on helping companies that help others. That’s right, we’re all about partnering with organizations that seek to better the world in one way or another. Whether by creating fun and innovative consumer products, lending relief aid to disaster areas or by developing a streamlined and intuitive software solution for students to apply for and receive scholarships, our clients are always improving the lives of their customers. AcademicWorks, featured in this month’s project highlight, helps over 275 universities improve their scholarship management processes by automatically matching students with relevant scholarships. With over 50 years of combined experience in the higher education industry, AcademicWorks and its staff deliver a truly unique and efficient way for students across the country to connect with leading universities in a seamless and all-digital format.
Posted on Jun 24, 2014 by Callie Musick
Most companies reach a point in their business lifetime when their web presence no longer accurately reflects their goals or identity. This can happen for a number of reasons – after early stages of quick growth and self-discovery, or even after having been around long enough to outgrow a site that had been with them from the beginning. No matter the time or reason, approaching this risk and overlooking it can be extremely detrimental for business, as a company’s online presence largely dictates the way they are viewed to prospective clients, and the world at-large.
This infographic created by Big Duck, outlines some key indicators that should be assessed on a regular basis in order to avoid the pitfall of winding up with an inconsistent web presence (and then having to scramble to correct it).
Let’s check out the 4 main points the infographic describes:
Communication Goals & Audience
Putting in the time and effort now to learn how your customers are reaching your site will benefit you in the long run. Along with learning how they’re getting there, you should also know what they’re looking for once they arrive. Ensuring your site provides the elements that mirror your target’s needs is step one in the evaluation process.
Content & Structure
A clean, easy-to-navigate website should lead your audience intuitively to the information and functionality they seek from your site. Apart from ensuring the info they need is already there, double-check your content, remove anything extra, and plan ahead for what may need to be added in the future as your company grows.
In addition to being easy-to-use, does your website design follow the brand’s style guide? Your site should reflect the brand’s personality and therefore set it apart from competitors and others in the industry. If this still needs to happen, hire a professional designer or agency to make it happen, and make sure they optimize your site for mobile use.
A site that doesn’t function properly negates the entire effort of its existence. Running tests, and checking every aspect of its use is imperative. If you’ve hired an outside design team, make sure you’re properly trained on how to use your site’s CMS to make quick updates as well as track clicks and other relevant stats to/on your site.
If your site stacks up on first glance – great! Make sure to keep checking back as your business grows, and don’t be afraid to hire outside design help when it’s time.
Posted on May 20, 2014 by Emily Weeks
*This article was originally posted on imediaconnection.com but is written by HMG Creative.
Online, a good web presence can make or break your company. If a potential customer lands on your site and is immediately overwhelmed by an overload of information, hard-to-read text and advertisements, they will likely be turned off and go elsewhere to find a similar service. Who would waste their time browsing through an impossibly confusing site?