We’re happy to welcome SEO Specialist, Matt Benevento, to our team! As an SEO Specialist, Matt will assist in offering more in-house web solutions and services to our clients. Matt is a friend and former co-worker of our Front-End/Visual Designer, Mauro Lopez, and our Senior Visual Designer, Blaine Bowers. Thereby, we’ve been hearing good things about Matt for quite some time.

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If you’re anything like us, you know that living in a city with as much culinary excellence as Austin is both a blessing and a curse. Out of all the cities in the U.S., Austin was ranked number 2 for having the most exciting food scene, second only to L.A. (ok we’ll give you that, Californians). That means an endless list of options, guaranteed to infinitely delight and – at some point – strike you with the cruel plague of indecision.

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Work harder, not smarter, right? Right! That’s why we’ve compiled all of the best keyboard shortcuts for both Mac & Windows. 

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What Is a KPI and How to Choose KPI Marketing Metrics

KPI = Key Performance Indicator

A KPI is a metric that you can use to measure your company’s or campaign’s performance against a predefined target. This metric is often linked to the user experience and can be used to determine if your current levels of service and support are meeting expectations. There are many types of KPIs and choosing the right one depends on your business’s goals. A good key performance indicator is measurable, timely, and contributes to learning and growth. It should also tangibly connect to your business’s goals.

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Using a heat map is a great way to understand your visitors’ behavior. By identifying the areas where visitors are spending the most time, you can optimize your pages to increase conversions and growth. If you’re not sure where to start, it’s simple to get started with a heat mapping tool or a spreadsheet. Most heatmaps only take a few minutes to set up, and you can then access reports to see exactly where your visitors are spending most of their time. Heatmaps can become even more powerful when connected to web analytics tools. Continue…

Say howdy to our new Visual Designer, Jennifer Tu!

Jennifer will primarily be managing design assets and systems for our client, Thermo-Fisher. We’re looking forward to working with her and welcoming her into our office. Learn a little bit more about Jennifer’s background, hobbies, and passions below! 

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In the new digital age, it has become essential for your business to have an effective website. With 97% of consumers now researching local products and services online, even a company that operates mostly through brick and mortar locations can suffer from not having a strong web presence.  Continue…

It is early October of 2020. In Zilker Park stand the iconic colorful flags that usually signify the center of the Austin City Limits Festival. But this year, they are a somber reminder of what is missing. Continue…

Halloween is usually a time when our team members flex their creative muscles at our office party. But with Halloween festivities being largely cancelled this year, we had to change things up a bit.

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