The world is overflowing with goods and services, and trying to set yours apart by simply explaining their features and benefits is no longer effective. There’s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story. Continue…
We welcome another acronym with enormous potential–CRO. Conversion rate optimization can define the prosperity of a business, especially in e-commerce. Connect with us to learn more and begin your conversion rate optimization journey today!
Inbound marketing is the process of attracting customers to you by providing them with high quality, relevant content. This differs from traditional outbound marketing techniques, like commercials and cold calls, that aim to push a message out to anyone and everyone. When executed properly, inbound marketing is both more effective and less expensive than outbound. Continue…
Somehow, it is December already. Paddle boarding on Town Lake is giving way to warming up with hot cocoa, and Zilker Park is already lit for this year’s Trail of Lights. While 2020 has been far from normal, closing out the year with some familiar festivities might be just what we need to start off 2021 on the right foot. To get your celebration started, we’ve compiled some of the area’s best offerings for a 2020 Christmas in Austin. Continue…
Remember January? Neither do we. Continue…
Given the world’s current climate of uncertainty, we are thrilled to be hiring new team members still! Meet Mauro Lopez, HMG’s newest Senior Front End/Visual Designer. Mauro is a friend and former co-worker of our Senior Visual Designer, Blaine, so we knew he would be a great fit even before he got here! Continue…
Howdy, my name is Libbie Cramer, HMG’s new intern. I’m looking forward to learning indispensable industry knowledge from the talented team at HMG. Continue…
I was born and raised in Brooklyn, New York. My family came from Jamaica and, growing up in a Caribbean household, our culture, family values, and a strong work ethic were instilled in me from an early age.
In the world of marketing, the term ‘marketing funnel’ has just about run its course. While the marketing funnel might feel like a modern concept, it’s actually a very dated idea.
2020 has certainly been…eventful. Despite all of the challenges that the year has brought, we still believe that we all have something to be thankful for.
