Jenn puts the Creative in HMG

HMG Creative is thrilled to introduce Jenn Buch as the newest member of our Creative Team. This proud alum from West Virginia University graduated with a BFA in Graphic Design and a dual degree in Multidisciplinary Studies in Advertising, Art History, and Foreign Literature.

If you couldn’t tell, this girl loves design and, trust me, she can talk about typography all day long.  Oh, and she secretly loves to learn a new shorthand in the Adobe Creative Suite. Lucky for us, Jenn will be bringing her love of all things design to HMG Creative.

Although Jenn is new to Austin, she’s exploring the city and taking full advantage of the “keep it weird” vibe.  Hiking trails and artist markets?  Jenn already feels right at home!  So give her a warm welcome at jenn@hmgcreative.com.

Workin’ on WordPress

For those of you who don’t know, WordPress is an open source blogging tool and a dynamic content management system (CMS).  Actually, WordPress is currently the most popular blogging platform in use on the Internet.  And what do you know, WordPress is what we currently operate on here at HMG Creative.  For those of you not so familiar with the application, I will provide you with a quick tutorial that will explore and teach you about the ins and outs of WordPress.

Getting Started
The first step, just like any other online management system, is to login.  To do so, add the extension /wp-admin to the end of your website URL.

For example: http://www.hmgcreative.com/blog/wp-admin

Now that you are entered as an administrator, your options are endless.  Well—maybe not endless, but there are a lot of functions to choose from.  So let’s start with a blog.

Creating a New Blog Post
You will see the Dashboard on the left side of the page.  To create a new entry, click “Posts” and choose “Add New.”

Once you have your new workspace you are free to do the following:

  • Title It:  What’s a story without a title anyhow?
  • Add Content:  This is just like working with Word or any other similar software.  Just type away!
  • Pictures & Media:  If you would like to add something to spice up your post, click on the “Upload/Insert” media icon.
  • Insert a Hyperlink:  Always helpful when you are making references.  If you’d like this link to open in a new window, be sure to check that box!
  • Categories:  Choose or add a custom category based on the topic of the post.
  • Add Tags:  This will allow readers to track the key words found in your post.

You also have the ability to:

  • View it in HTML by choosing that tab which is located at the upper-right corner of the text box.  If you don’t understand HTML coding stay away from this feature.
  • Add a title and description in the All-in-One SEO Pack.

Publishing Your Post
The time has come and your masterpiece is now ready for other eyes to see.  So now you must choose, should I publish now and be done with it, should I save it as a draft and have a co-worker proof my work OR should I schedule a time to publish it in the future?  Although this is completely your decision, there are many online studies of the prime times to publish articles, post blogs, tweet, send emails, etc. so be sure to check those out!

Approving Comments
The whole point of a blog is for people around the Web space to learn and interact with one another.  In order to interact, most users will post their comments on other blogs.  However, WordPress does not allow a comment to be seen unless it is approved by you.  In order to decide if this comment is worthy for your blog, go back to the Dashboard panel and click on “Comments.”

Here you will be able to see who and what has been posted.  You are then able to approve or ignore the comment.  You will see these options when you hover over the text.

Editing a Web Page
To do this, head back over to the Dashboard panel.  Choose “Pages,” and then click “All Pages.”

You will see the option to edit the page when you hover over a row.  Once you choose to edit, you are presented with the same options as you were earlier with a blog post.  However, it is different in the fact that it will stay in the same place and will show up in your site navigation (in most cases).

From here, you’ll do the same as you did when you created your new blog post:

  • Add a page title
  • Edit the body content
  • Add images and other media
  • View in HTML format
  • Edit title and the description of the All-in-One SEO Pack
  • Publish, save as a draft or schedule your publishing date

Adding Pages to the Navigation
To begin, select “Appearance” on the Dashboard menu, then choose “Menus.”

You will then select the page that you would like to add in the “Pages” section and press the “Add to Menu” button.  You are able to rearrange the order of the navigation by dragging and dropping the buttons in the general navigation area.  Once you are finished, save your changes by pressing the “Save Menu” option.

Adding a New User
On the Dashboard bar, under “Users,” select “Add New.”

  • Fill out the new user form fields.
  • You will then be given the following options to assign a role to the new user:
    1.  Subscriber:  Can read comments/comment/receive newsletters, etc. BUT cannot create regular site content
    2.  Administrator:  Has access to all the administration features.
    3.  Editor:  Can publish posts, manage posts, as well as manage other people’s posts, etc.
    4.  Author:  Can publish and manage their own posts and are able to upload files.
    5.  Contributor:  Can write and manage their posts but cannot publish posts or upload media files.
  • Once you have done the above, save your changes by pressing the “Add New User” option.

Before no time, you will be an expert at using WordPress.  All it takes is a little practice and all of the functions will become second nature.  Feel free to leave a comment or send us a tweet @hmgcreative with any questions, concerns or maybe even a few of your own tips to share!

Hyde Park Baptist Church—New Email Templates

Hyde Park Baptist Church, located deep in the heart of Austin, Texas, reached out to us with the need to create a stronger, more appealing way to communicate to its members.  With that in mind, we were able to assist HPBC by creating email templates that would allow them to send out customized weekly messages to a variety of groups.  The email templates provide a consistent and organized theme that allows for a variety of people to receive announcements and other information without the dread of reading, yet another, boring black and white email.

University Ministry Example

General Ministry Example

Do you want to improve your email strategy?  Just a simple change can bring great results.  Contact HMG Creative to get started.

Website Redesign for Reel Picture Productions

We recently completed a website Flat roofing London redesign project for Reel Picture Productions, the Video Production Companies Singapore headquartered in Singapore.  Our efforts were aimed at creating a more functional and appealing website while keeping the overall theme intact.  The new website provided a quick link to the client portal, a rotating image display on the home page and a new layout for the main tabs.

Click here to view the redesigned website.

About Reel Picture

Established in 1997, Reel Picture Productions supplies DVD replication, DVD packaging, CD replication, CD packaging, and OEM packaging to software companies, Hollywood movie studios, video game companies, music companies, and various businesses.  Reel Picture began in a small 1,000 square foot space.  After quickly expanded, they are currently housed in their 50,000 square foot facility in Eastgate Mall.  They are proud to announce that their current initiative has been aimed towards creating a new and innovative Eco-friendly packaging product.

Screenshot of the OLD website

Screenshot of the NEW website

How One Nonproft Shatters Expectations with New Technology, Innovative Website

The OneStar Foundation, a preeminent state-wide organization based in Austin, TX providing resources for the entire nonprofit sector recently abandoned old, cumbersome technology to better serve its public.  The shift is one that sets an ambitious tone for outreach and opens up increased opportunities for all nonprofits in the state.

This week OneStar announced the launch of an updated, redesigned website and a refreshed brand image through a partnership with Austin-based HMG Creative to further initiatives for nonprofits in Texas.

OneStar Foundation connects faith-based and community organizations,one of the best car accident solicitor businesses, government and foundations to resources and information about the nonprofit sector as well as facilitating public-private partnerships to drive community solutions and ultimately, build a better Texas.

In efforts to stay ahead of toll free numbers technology and better serve its audience, OneStar Foundation and HMG Creative partnered for the robust rebranding and web development project.

“We conducted several interviews but selected HMG Creative because we wanted the best end-product possible; we believe that their services will result in a long-term advantage,” said Elizabeth Darling, President and CEO of OneStar Foundation.  “Among many requirements and expectations that are necessary to be a leader in our sector, the most important are an easy-to-manage web platform and an impressive brand image, HMG gave us exactly that.”

HMG Creative increased site functionality, accessibility to information and updated the overall look and feel of the brand to connect with OneStar Foundation’s central audience.  With a refreshed online image and updated technology, OneStar Foundation can further their mission of educating, connecting and providing resources to build a stronger nonprofit sector in Texas.

Check out OneStar Foundation’s new website at www.onestarfoundation.org.

OneStar Foundation’s thrive for innovation continues with the launch of the Texas Connector, an online nonprofit mapping tool which boasts the most comprehensive nonprofit statewide database of any state in the country. Texasconnects.org goes live today after its debut at the Texas Nonprofit Summit in Austin.

To learn more about this project or how we can develop solutions for your company email: amy@hmgcreative.com