New year = new trends. When it comes to design, staying at the forefront of new trends doesn’t just make you “cool;” it directly impacts the success of your business – including sales, reach, and engagement. In the ever-evolving world of design, it can be hard to keep up with what’s most important and what’s coming next. As techniques begin to shift away from some of the trends that have become so prevalent in the past few years, here’s what you can expect to be top priority in 2019:

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“Fast Paced” is an understatement when it comes to describing today’s society. People are busy, constantly on the run, and have very little time for themselves. It is a common sight to see people all around looking down at their phones while they eat, walk, and go through their days. So why make an email that can only be viewed on the computer?

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On July 28^th, 2016, Clutch released their picks for the Top Email Marketing Agencies and of the fifteen from around the world, HMG Creative was selected. We couldn’t be happier about being featured, and now we are here to share our secrets. Email marketing can be considered an art because of the designs, content and the ability to bring attention to the message. Though, more and more consumers are learning how to avoid marketing emails and businesses are suffering from it. Continue…

Have you been hearing Google’s drum roll these past few days? Google announced earlier this year that it will be using mobile-friendliness as a ranking factor, and this update rolled out yesterday. If your website already provides an optimized mobile experience, you should be benefiting from it immediately. Google has clearly stated that it’s in favor of a responsive design approach, yet two in eight websites are not mobile responsive. If you website doesn’t provide an optimized experience for mobile users it’s safe to say that Google will take this into consideration and your site will be listed lower in the mobile search results.

To get started, we would suggest testing your web pages to see if they are currently mobile friendly. Also, visit Google.com using your mobile device and search for your business. Google search should come back with your website near the top and with a “mobile friendly” tag next to the link, if your site is compliant.

We’re here to help! If you have questions about how this update affects your organic search ranking and/or what can be done to make your current website mobile friendly/responsive please let us know.

Back in April we met Dr. Lisa Gorn, the developer of Glucology and part owner of garcinia cambogia, an all-natural blood sugar dietary supplement. She came to HMG Creative adjustable dumbbells with the need for a complete online web presence with e-commerce capabilities that could handle the various purchase options Glucology offers. Dr. Gorn also needed a platform to communicate with her audience and keep them up-to-date with product news and related information. Reliability, responsiveness, and ease-of-use were additional critical factors we took into consideration when planning her new website design.
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Did you know that 66% of Americans ages 24-35 own a smartphone? How about that 75% of Americans bring their phones to the bathroom? Although this may seem like too much information, it’s something to consider when making the decision to go mobile. Today, everyone is connected to their device. Why not take advantage of that common statistic and make your website available to them wherever they are? And if those statistics didn’t get to you, what if you knew that in 5 years, mobile is predicted to be bigger than the internet? Would you reconsider making your site mobile friendly? Whether you choose to create a native mobile app picks, create a separate site specifically for mobile or use responsive design (we’d recommend the latter), get out of your 20^th century funk because mobile is the future.

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Website development has come a long way since the days of the text-heavy, flash-infused websites of the ‘90s. The rise of mobile devices, tablets and social interaction online has created a whole new world for web developers—a world that has created the necessity for innovation and a new way to synchronize the user experience across a variety of platforms and devices. It’s called responsive web design.

What is Responsive Web Design?

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