Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online. However, this can sometimes cause problems, as the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a website to help it it rank higher on Google. This is vital in getting more traffic to your site — and more traffic means more potential customers. Then, we have CRO. This is a system for increasing the percentage of site visitors that take a desired action. These actions could be anything from completing an order to filling out a form.

But the real task is managing both of these activities at once. Each of them is necessary for the smooth running of your website – so how do you deal with the fact that they don’t always like to work together? Here we take a look at some of the important ways that you can optimize for conversions while still improving your SEO.

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HMG Creative is honored to be a two-time recipient of a W³ Silver Award for exceptional web design. Following a 2016 award in web design and development for nonprofit Raise Your Hand Texas, HMG has secured another honor as a result of this year’s work for local community hub, Capital Factory.

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Local, as in—we’re from here, we work here and we employ here. As you already know, Austin is THE place to be; a thriving economy, a driven talent pool and all the BBQ, beer and live music you could ask for. Having our HQ here also helps connect us with some of the nation’s brightest entrepreneurs who are changing the way the Internet and its users operate. We’ve also had the pleasure to work with major staples in the local business community such as OneStar Foundation, WhaleShark Media and The State Bar of Texas.

When we say full-service we really mean it. We go past the web and focus on creating brands. We’re an extension of your business and work with you to create a lasting presence both on and off the Internet. From branding to email marketing to graphic design and printing, we have you covered.

Ten-year tenure. Say that ten times fast. Well, before you get caught up in a tongue twister, listen to this. We started in 2003 and haven’t looked back since. We’ve learned a lot from our successes but even more from our failures. These types of experiences can only be had over time and have been tried and proven over again. This is what we give you, a proven approach that has been molded and continues to mold with new technologies, new clients and new ways of thinking.

Okay, so we’re an Austin branding agency. We’re a local web and print company. We’ve been blowing minds since ’03. We have a solid presence in the local community. But what does that mean to you, the business owner? It means nothing if we can’t deliver. Deliverability is the most important part of the process, because without it, we’d be out of business and you’d be pissed. So we avoid all of that by delivering a quality product that we stand by.

Coolness. Yes, I said it and yes, I meant it. We’re not only a happy bunch of creatives, developers, account executives, payroll administrators and interns; we are fathers, mothers, husbands, wives, sons and daughters. We are the person you saw during SXSW at the Dawes show singing every word of “When My Time Comes.” We are the person who bumped into you at Tacodeli who accidentally spilled the “roja” sauce on your shirt- sorry. We are the person who wears a legitimate fireman costume on Halloween and pranks co-workers on April Fool’s. We are the group of people who work late to deliver on a last-minute project. We are HMG Creative and we are your creative agency.