With the healthcare landscape constantly shifting, expanding, and evolving, Tango Health helps you make sense of it all with its Health Benefits Optimization. The company gets employees the right plans, while stabilizing the costs of benefits and even reducing them. Tango customizes by analyzing data to determine the ideal mix of employees to your exiting benefit plan. It educates using online tools to help employees choose the best plan. This saves money for both the company and the employees.

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SXSW is easily one of the most exciting weeks of the year in Austin. However, it can also be loud and confusing, making it very important to plan ahead. If you’re well prepared, you’ll have no problem catching all – or at least most – of the sets, shows, films, and speakers you want. It will also be easier to meet up with friends or colleagues if you know where you’ll be and when you’ll be there. To help out, here are our tips for surviving SXSW 2015. This blog is part two of our four-part SXSW blog series that will span throughout February, with one blog going up each week. If you missed it, part one covered the history of the festival.

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In today’s digital world, computers can do almost everything for us. From finding that perfect recipe to scheduling our appointments, we’ve become unbelievably dependent on computer technology. As a result, the value of being able to write often goes overlooked. Spellcheck, autocorrect and auto-format seem to take over the most basic and fundamental process of writing. What many people fail to realize is that writing is still a key principle of communication, and probably always will be.

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Is your writing full of jargon and technical-ese? Most writers, myself included, have been guilty of boring readers to death with a hard-to-follow style, just for the sake of sounding intelligent. Unfortunately, in the lightening-paced realm of the blogosphere, readers have become less and less forgiving of such a mistake. But the good news is that you can grab reader attention and communicate your message in a memorable way by paying attention to the new rules of writing for an online audience.

Rule #1: Be a real person.

Share experiences, talk in first person, and let readers see not only your strengths but also your mistakes—especially if you learned something from them that’s worth sharing. Think through every post and determine your message and main points before you just dash off something for the sake of having new content.

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