The OneStar Foundation, a preeminent state-wide organization based in Austin, TX providing resources for the entire nonprofit sector recently abandoned old, cumbersome technology to better serve its public.  The shift is one that sets an ambitious tone for outreach and opens up increased opportunities for all nonprofits in the state.

This week OneStar announced the launch of an updated, redesigned website and a refreshed brand image through a partnership with Austin-based HMG Creative to further initiatives for nonprofits in Texas.

OneStar Foundation connects faith-based and community organizations,one of the best car accident solicitor businesses, government and foundations to resources and information about the nonprofit sector as well as facilitating public-private partnerships to drive community solutions and ultimately, build a better Texas.

In efforts to stay ahead of toll free numbers technology and better serve its audience, OneStar Foundation and HMG Creative partnered for the robust rebranding and web development project.

“We conducted several interviews but selected HMG Creative because we wanted the best end-product possible; we believe that their services will result in a long-term advantage,” said Elizabeth Darling, President and CEO of OneStar Foundation.  “Among many requirements and expectations that are necessary to be a leader in our sector, the most important are an easy-to-manage web platform and an impressive brand image, HMG gave us exactly that.”

HMG Creative increased site functionality, accessibility to information and updated the overall look and feel of the brand to connect with OneStar Foundation’s central audience.  With a refreshed online image and updated technology, OneStar Foundation can further their mission of educating, connecting and providing resources to build a stronger nonprofit sector in Texas.

Check out OneStar Foundation’s new website at www.onestarfoundation.org.

OneStar Foundation’s thrive for innovation continues with the launch of the Texas Connector, an online nonprofit mapping tool which boasts the most comprehensive nonprofit statewide database of any state in the country. Texasconnects.org goes live today after its debut at the Texas Nonprofit Summit in Austin.

To learn more about this project or how we can develop solutions for your company email: amy@hmgcreative.com

Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop and check the pulse of your email marketing campaign. It may be much more alive than you think.

Is Texting Messaging the New Email?

I’ll admit it. I don’t have a smartphone. I was the last of my friends to get a cell phone of any kind. And at the end of the day, I still prefer sitting down at my computer to texting. I realize I’m not the typical consumer (there are now more people using smart phones than basic cell phones and texting is the most popular use of phones of any kind), but think about it for a minute. If you don’t have a smart phone and you receive a text with a link or URL in it, how likely are you to go find a computer and type that URL in so you can shop? Not very. That means that for the 41% of people who still use basic cell phones, your marketing message was wasted.

Which One Is Better?

Although it’s a natural question, it’s really not the right one to be asking. Don’t think of email and texting as being in competition with one another. Think of them as being partners on the same team, with different jobs.

• Email Marketing: Your Online Powerhouse

Email marketing lets people click on a link immediately, visit your full website, and take action. There are no usability problems and no worries about whether the subscriber has a phone with web browsing capabilities. People can visit social media pages, interact with your call to action, browse your website, and make a purchase using a coupon much more easily via email. You can see a wide variety of affiliate marketing apps to choose from.

• Mobile Marketing: Your On-the-Go Solution

Mobile marketing, on the other hand, is perfect for quick, on-the-go messages. People tend to check their phones more when they’re out and about, and texting is the communication medium of choice for those situations. Use white label SMS reseller messaging for appointment reminders, quick alerts, interactive messages, and instant access.

Which Basket Gets Your Eggs?

Dividing your marketing efforts between texting and email marketing is a smart move, but how do you know which basket gets the most eggs? You’ll need to observe your audience, learn how they typically interact with your content, and invest the most resources in the medium that promises the greatest return.

Both texting and email bring benefit to the marketing table: determining which one is best for you is simply a matter of determining objectives, knowing what each tool can do, and using the right one for the job.

Twitter and Facebook have been well-established as the twin pillars of social media for what amounts to eons in the rapidly evolving technological world. Now, after an epic Google Buzz fail, Google has launched their newest attempt to run with the big dogs: Google+. The questions being asked by many businesses include “Do I really need a third networking site? Will it be a good investment in the long term? Does anybody actually use Google+?” Let’s address these questions one at a time.

Do I Really Need a Third Networking Site?

“Need” is a relevant term, but Google+ does offer some unique features that Facebook and Twitter don’t:

• Circles—Circles allow you to categorize all your contacts into groups. You can share posts with all your contacts or you can cater your content to those within a particular circle.
• Hangouts—Hangouts are like video chat on steroids. They allow you to chat with up to nine other Google+ users, even those who aren’t currently connected to you (a great feature for brand exposure). Hangouts are ideal for webinars, group discussions, and question/answer sessions.
• Google Indexing Benefits—Google is the search engine king, and you can bet they will integrate Google+ into their indexing algorithms. For the best exposure, you have to play the game their way.
• Saved Searches—Type a keyword into the search feature and find all content relevant to your brand or another topic of interest. These searches can be saved and displayed in your sidebar to keep you up-to-date on all the latest conversations.

Will Google+ Be a Good Investment in the Long Term?

To date, Google+ remains significantly smaller than Facebook. But that’s not necessarily a bad thing. On Facebook, you’re competing with a huge conglomeration of events, photos, updates, and more; Google+ tends to be more informational, meaning that you can get your message out to the people who really want to hear what you have to say. It’s also a good bet that Google+ will eventually be integrated with all of Google’s other offerings: Google Places, search, images, and more. All of which makes it a good investment for businesses.

Does Anybody Actually Use Google+?

So far, 90 million users have accounts with Google+. And because every gmail user automatically gets an account, you can expect that number to grow. Sixty percent of those users log in every single day (compared to just 50% who log into Twitter every day), and eighty percent log in once a week.

Google+ is a growing network whose ultimate reach has yet to be established. Its unique features make it a good investment for businesses as social media becomes increasingly integrated into the daily lives of average people. Should you invest? You bet.

You may remember the “Operation Ghost Click” in November of last year when the FBI tracked down hackers who were attempting to control over 570,000 computers worldwide through malware causing a DNS change. Unfortunately, shutting down the malicious hacker servers also meant shutting down the thousands of users’ internet that were infected with the DNS change, with the majority of users not aware the change occurred.  To buy time and protect the affected public from the numerous scams they were now susceptible to, the FBI launched a safety net bringing in a private company to launch two clean servers to redirect thousands of computers from the hacker’s server and maintain internet access.

The temporary solution shuts down on Monday July, 9 and will leave thousands without internet should they not diagnose and fix the malware before the deadline.

Despite all the warnings from the FBI and notices from Facebook and Google if they suspect your computer has a DNS change, the AP reports that 227,000 computers are still infected and 64,000 being in the US, including 50 Fortune 500 companies. Internet providers like Comcast are also doing their part in educating and warning their customers through letters and messages, however thousands are still in the dark and will be on Monday as well.

If you haven’t already, visit the site below that the FBI set up to check if your devices are infected:

http://www.dns-ok.us

If the screen shows up green, you are good to go. If the screen is red, your computer or other device is infected. Remember, even if you check your computer manually (see below) and the DNS comes up clean, another device could be the problem if you are using a wireless router. The router could even be infected spreading the malware to any device, laptop, game platform that connects to it.

If you are infected: The most comprehensive resource I found is afterdawn.com. James Delahunty gives straight forward, step-by-step instructions on how to switch back your malicious DNS back to normal settings on a PC or Mac or fix your malware infection on a wireless router.

Users who want to check their configuration manually need to look out for the following IP address ranges:
• 85.255.112.0 to 85.255.127.255
• 67.210.0.0 to 67.210.15.255
• 93.188.160.0 to 93.188.167.255
• 77.67.83.0 to 77.67.83.255
• 213.109.64.0 to 213.109.79.255
• 64.28.176.0 to 64.28.191.255

Check DNS on Windows XP
• Click Start Menu.
• Click Run.
• Type “CMD” (without quotes).
• Type “ipconfig /all” (without quotes) and press Enter.
• Look through the results for Local Area Connection settings. Find “DNS Servers”.
• If the DNS server ranges match any of the malicious ranges shown above, then you are affected.

Check DNS on Windows Vista / Windows 7 Ultimate Download
• Click the Orb/Start Menu.
• Type “CMD” into the search box (without quotes).
• Run CMD.exe from the results.
• Type >”ipconfig /all” (without quotes) and press Enter.
• Look through the results for Local Area Connection settings. Find “DNS Servers”.
• If the DNS server ranges match any of the malicious ranges shown above, then you are affected.

Check DNS on Mac OS X
• Click the Apple icon on the Desktop (top left).
• Click System Preferences.
• Open the Network preferences.
• The DNS Server information will now be shown. If either IP fall within the malicious ranges shown above, then the system is affected.

I urge you to share this with any friends and family that may be unaware about this issue. Let’s not participate in this Malware Monday. Read more about cloud storage reviews .