Mobile marketing has received a lot of press lately, so much so that some short-sighted marketers have loftily proclaimed email marketing to be dead. But before you send flowers, stop and check the pulse of your email marketing campaign. It may be much more alive than you think.

Is Texting Messaging the New Email?

I’ll admit it. I don’t have a smartphone. I was the last of my friends to get a cell phone of any kind. And at the end of the day, I still prefer sitting down at my computer to texting. I realize I’m not the typical consumer (there are now more people using smart phones than basic cell phones and texting is the most popular use of phones of any kind), but think about it for a minute. If you don’t have a smart phone and you receive a text with a link or URL in it, how likely are you to go find a computer and type that URL in so you can shop? Not very. That means that for the 41% of people who still use basic cell phones, your marketing message was wasted.

Which One Is Better?

Although it’s a natural question, it’s really not the right one to be asking. Don’t think of email and texting as being in competition with one another. Think of them as being partners on the same team, with different jobs.

• Email Marketing: Your Online Powerhouse

Email marketing lets people click on a link immediately, visit your full website, and take action. There are no usability problems and no worries about whether the subscriber has a phone with web browsing capabilities. People can visit social media pages, interact with your call to action, browse your website, and make a purchase using a coupon much more easily via email. You can see a wide variety of affiliate marketing apps to choose from.

• Mobile Marketing: Your On-the-Go Solution

Mobile marketing, on the other hand, is perfect for quick, on-the-go messages. People tend to check their phones more when they’re out and about, and texting is the communication medium of choice for those situations. Use white label SMS reseller messaging for appointment reminders, quick alerts, interactive messages, and instant access.

Which Basket Gets Your Eggs?

Dividing your marketing efforts between texting and email marketing is a smart move, but how do you know which basket gets the most eggs? You’ll need to observe your audience, learn how they typically interact with your content, and invest the most resources in the medium that promises the greatest return.

Both texting and email bring benefit to the marketing table: determining which one is best for you is simply a matter of determining objectives, knowing what each tool can do, and using the right one for the job.

Twitter and Facebook have been well-established as the twin pillars of social media for what amounts to eons in the rapidly evolving technological world. Now, after an epic Google Buzz fail, Google has launched their newest attempt to run with the big dogs: Google+. The questions being asked by many businesses include “Do I really need a third networking site? Will it be a good investment in the long term? Does anybody actually use Google+?” Let’s address these questions one at a time.

Do I Really Need a Third Networking Site?

“Need” is a relevant term, but Google+ does offer some unique features that Facebook and Twitter don’t:

• Circles—Circles allow you to categorize all your contacts into groups. You can share posts with all your contacts or you can cater your content to those within a particular circle.
• Hangouts—Hangouts are like video chat on steroids. They allow you to chat with up to nine other Google+ users, even those who aren’t currently connected to you (a great feature for brand exposure). Hangouts are ideal for webinars, group discussions, and question/answer sessions.
• Google Indexing Benefits—Google is the search engine king, and you can bet they will integrate Google+ into their indexing algorithms. For the best exposure, you have to play the game their way.
• Saved Searches—Type a keyword into the search feature and find all content relevant to your brand or another topic of interest. These searches can be saved and displayed in your sidebar to keep you up-to-date on all the latest conversations.

Will Google+ Be a Good Investment in the Long Term?

To date, Google+ remains significantly smaller than Facebook. But that’s not necessarily a bad thing. On Facebook, you’re competing with a huge conglomeration of events, photos, updates, and more; Google+ tends to be more informational, meaning that you can get your message out to the people who really want to hear what you have to say. It’s also a good bet that Google+ will eventually be integrated with all of Google’s other offerings: Google Places, search, images, and more. All of which makes it a good investment for businesses.

Does Anybody Actually Use Google+?

So far, 90 million users have accounts with Google+. And because every gmail user automatically gets an account, you can expect that number to grow. Sixty percent of those users log in every single day (compared to just 50% who log into Twitter every day), and eighty percent log in once a week.

Google+ is a growing network whose ultimate reach has yet to be established. Its unique features make it a good investment for businesses as social media becomes increasingly integrated into the daily lives of average people. Should you invest? You bet.

Luxury fashion brands are utilizing the digital world to attract, connect and build better relationships with customers. Premier fashion news resources like the JustLuxe.com Fashion Blog have taken notice of the shift among luxury retailers. Leaders in the industry like Macy’s with her free Macys coupon code know their affluent audience has high expectations and these insightful brands are leveraging like-minded bloggers, social media channels, email marketing and the latest trend of high-fashion videos to push out valuable content and new products to engage with and “wow” their clientele.

Who is leading in the digital revolution as of late? Louis Vuitton, GUESS, Gucci and Dolce & Gabbana 14k signet ring.

Fashion Goes Digital:

Louis Vuitton and the Traveling Photog: To promote a Shanghai fashion show the French luxury label launched an all-digital initiative following an LV photographer from the brand’s home base in Paris all the way to the show’s set. The brand built buzz tracking the photographer on his travels and posting pictures and short clips along the journey.

GUESS Adopts its First Blogger: GUESS by Marciano makes history this week with the announcement of collaborating with renowned Swedish fashion blogger Elin Kling. The synergetic fashion partnership marks a “first” for the luxury brand, bringing best fragrances for women reviews
Kling on as the inaugural collaborator and blogger. GUESS identified Kling as an ideal partner not only for her writing style and engagement among followers, but for her character and fashion tastes highlighted in the HerBraveTaste posts. Kling represents the target market for the high-end brand and appeals to GUESS’ customer demographic with perfection.

Gucci’s Double G Spot: “Follow the Double G” is Gucci’s tagline for its new Fall/Winter 2012 interactive video highlighting men and women’s luxury accessories like belts, bags and shoes. The genius behind the clip is that consumers can shop and access product information by clicking the highly-identifiable Gucci brand icons throughout the film.

The Gabbana Boy: Dolce & Gabbana lets customers peak behind the curtain with their new slice-of-life storytelling campaign which highlights blogger Bryan Boy, now a new face and voice of the luxury brand. The viral videos were 30-second snippets of Boy which provided insight into a “day-in-the-life” and revealed the identity of the new voice for the brand.

Every industry is learning to adopt and revolutionize digital marketing in a way that appeals to their target audience. All the above campaigns and others have succeeded at creating engaging content, and pushing it out where their customers reside: on social media and in their email inboxes for a personal touch with their customers. Social media alone cannot create an effective ROI, but when all these tactics are integrated brands can see a true impact.

What can opportunities in the digital revolution do for your company?

You may remember the “Operation Ghost Click” in November of last year when the FBI tracked down hackers who were attempting to control over 570,000 computers worldwide through malware causing a DNS change. Unfortunately, shutting down the malicious hacker servers also meant shutting down the thousands of users’ internet that were infected with the DNS change, with the majority of users not aware the change occurred.  To buy time and protect the affected public from the numerous scams they were now susceptible to, the FBI launched a safety net bringing in a private company to launch two clean servers to redirect thousands of computers from the hacker’s server and maintain internet access.

The temporary solution shuts down on Monday July, 9 and will leave thousands without internet should they not diagnose and fix the malware before the deadline.

Despite all the warnings from the FBI and notices from Facebook and Google if they suspect your computer has a DNS change, the AP reports that 227,000 computers are still infected and 64,000 being in the US, including 50 Fortune 500 companies. Internet providers like Comcast are also doing their part in educating and warning their customers through letters and messages, however thousands are still in the dark and will be on Monday as well.

If you haven’t already, visit the site below that the FBI set up to check if your devices are infected:

http://www.dns-ok.us

If the screen shows up green, you are good to go. If the screen is red, your computer or other device is infected. Remember, even if you check your computer manually (see below) and the DNS comes up clean, another device could be the problem if you are using a wireless router. The router could even be infected spreading the malware to any device, laptop, game platform that connects to it.

If you are infected: The most comprehensive resource I found is afterdawn.com. James Delahunty gives straight forward, step-by-step instructions on how to switch back your malicious DNS back to normal settings on a PC or Mac or fix your malware infection on a wireless router.

Users who want to check their configuration manually need to look out for the following IP address ranges:
• 85.255.112.0 to 85.255.127.255
• 67.210.0.0 to 67.210.15.255
• 93.188.160.0 to 93.188.167.255
• 77.67.83.0 to 77.67.83.255
• 213.109.64.0 to 213.109.79.255
• 64.28.176.0 to 64.28.191.255

Check DNS on Windows XP
• Click Start Menu.
• Click Run.
• Type “CMD” (without quotes).
• Type “ipconfig /all” (without quotes) and press Enter.
• Look through the results for Local Area Connection settings. Find “DNS Servers”.
• If the DNS server ranges match any of the malicious ranges shown above, then you are affected.

Check DNS on Windows Vista / Windows 7 Ultimate Download
• Click the Orb/Start Menu.
• Type “CMD” into the search box (without quotes).
• Run CMD.exe from the results.
• Type >”ipconfig /all” (without quotes) and press Enter.
• Look through the results for Local Area Connection settings. Find “DNS Servers”.
• If the DNS server ranges match any of the malicious ranges shown above, then you are affected.

Check DNS on Mac OS X
• Click the Apple icon on the Desktop (top left).
• Click System Preferences.
• Open the Network preferences.
• The DNS Server information will now be shown. If either IP fall within the malicious ranges shown above, then the system is affected.

I urge you to share this with any friends and family that may be unaware about this issue. Let’s not participate in this Malware Monday. Read more about cloud storage reviews .