The Bold Beginning

At the age of 18, James Trumbly enlisted in the Marine Corps, kickstarting a lifetime of ambitious pursuits and bold endeavors. Four years later, after completing a tour in Iraq and Kuwait in support of Operation Iraqi Freedom, James returned home, wrapping up his military career and embarking on the next exciting phase of his life: business ventures. With an entrepreneurial spirit, James joined a friend in opening a car dealership and auto brokering business. The business flourished, bringing a host of opportunities and connections, as well as a need for improved marketing resources. James knew a web presence would be crucial to the business’ continued success, so he took on the task of designing and developing the company’s first website.  Continue…

“Culture eats strategy for breakfast” – Peter Drucker

There is some debate whether Drucker actually said this but since his passing, we’ll never know. Either way, it’s a safe assumption that he believed it.

The Importance of Company Culture

If culture is so important, do you think it’s disingenuous to strategize it? After all, transforming a company’s culture can be one of the toughest undertakings an organization can assume. I’ve seen plenty of organizations that have tried basically everything with little success.

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