What is Experiential Marketing?
Experiential Marketing is a growing trend that directly engages consumers with brands through the creation of experiences. Brands use this technique to market their products and services by creating an emotional response for the consumer. As traditional marketing methods such as TV advertising are becoming less effective, it’s easy to see why brands are turning towards experiential marketing to create more direct relationships with consumers.

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Have you ever walked into a bar, enjoyed the activities and amenities, then come to find out that it was only a temporary pop up pub? Been looking for that perfect atmosphere for a cold one that you swore was on that corner next to your hotel? Companies are utilizing the flux of marketing, technology and media obsessed crowds during this upcoming week to promote their products by temporarily renting spaces in and around downtown and setting up shop.

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