Your business is thriving. The company is growing, attracting new customers, and leading in its industry. You’re on the verge of your next level of business achievement – but are you really tapping into all the potential available for your brand? As an innovative business, your digital footprint is a crucial part of amplifying your ultimate success. If your business is on the cusp of expansive growth but your website fails to reflect your progress, it could be hurting business more than you realize.

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When starting out, whether it be an introduction paragraph to a blog or a website for a start up, it’s easy to get caught up trying to fit everything into one small space. Instead, take a step back and think about what is visually appealing. Continue…

People grow and develop as years go on, and so does web development. Think about the first time you used a computer and signed onto the internet. Is it the dial up tone that still haunts you, or the fact that you could never talk on the phone and surf the web at the same time? Or was it the very limited websites you could visit. Each year there are new improvements and trends that make the World Wide Web great. Continue…

Welcome to the second part of Web Design Terms for Dummies. In Volume 1, visual design and discovery terms were introduced, as well as a few more general terms. In this article, we will touch on five very common and important terms in a story form for better understanding. We will later introduce the final set of web design terms in an upcoming section called: Development, Testing and Launch.

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When you think of web design terms or any computer based terms, words like HTML, coding, UI, UX, CSS, etc. probably pop into your head. Fear not, we have developed the perfect definitions to break down those scary terms into very simple words for the average Internet surfer. Whether you are looking for a web designer like HMG Creative (shameless plug) to create an awesome website for your company or you’re just a curious cat, we hope you find some solace after reading our web design series.

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In a recent interview with Clutch, HMG’s very own James Trumbly gave his professional insight on the importance of hiring an expert when creating a web design and how to choose the best one. Here is his advice on developing the perfect website for your company.

Today, websites are “must haves” for businesses of any size. Large organizations, of course, generally have the resources to invest in developing robust websites. But, on the other hand, smaller organizations and entrepreneurs are often extremely budget-conscious. With tools like WordPress, Wix and other do-it-yourself options so readily available these days, it’s not uncommon for many of these smaller, cash-strapped businesses to attempt to create a website themselves. You should choose one of the UK servers to help you with your website and design.

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Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.

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Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.

1.  Show value– give people a reason to visit your site and keep them there.

2.  What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!

3.  Simplicity– Keep it simple while still getting your point across.

4.  Myspace is out! That means no blinking text or magic cursors!

5.  Popups– Do I really have to explain this?

6.  Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!

7.  Follow in Apple’s shoes and drop Adobe Flash– it’s processor heavy and there’s no place to embed SEO.

8.  I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.

9.  Speaking of words and content, check your grammar and spelling please!

10.  Use keywords and descriptive text that relates to your business. However, don’t over-embed keywords in your content- keep it natural.

11.  Be accessible, yes add a Contact page and put an email, phone number, something!

12.  Navigation is key! Keep a global navigation bar that allows accessibility to all of your pages.

I know the post reads “12 Tips” but I’m throwing in a BONUS, yay! 

13.  Social media integration- the key to the popularity and national/global success of your website and business.