Why Your Facebook Fans Hit the Unlike Button—And What to Do About It

You put a lot of effort into building your Facebook page, so it can be discouraging when people “unlike” you. Strange as it may seem, people take their Facebook pages super seriously. So seriously, in fact, that unliking is often viewed as the ultimate way to show disapproval, even more than negative comments or reviews. What’s the main reason people unlike a brand? Simple, you annoy them.

Continue…

An Update on Pageless Design

Awhile back, we wrote a blog post about Pageless Design. Now, as promised, you’re getting more information about the growing trend. In case you missed my last post, Pageless Design is a type of web design that encapsulates an entire site’s data into one seamless webpage. It’s compelling to visitors because it tells a story while simultaneously being visually pleasing. While not appropriate for every website, Pageless Design is perfect for startups, freelancers, small retailers and those selling a single product or service, such as a chef or author.

Continue…

And That’s a Wrap: A Summary of Stacey’s Internship

After eight great months, my time has come to an end as the HMG Creative Social Media and Marketing Intern. I have had the wonderful opportunity to work on and contribute to a variety of different projects for HMG and before I say my final goodbye, I’d like to share with you what I’ve accomplished during my time here:

Continue…

A Quick Hello From our Newest PR and Social Media Intern

I’m Emily Weeks, our new PR and Social Media intern, and I couldn’t be more excited to kick-start my summer working to schedule instagram posts here at HMG Creative with such a great team. A bit about me—I’m an up-and-coming senior at the University of Texas at Austin (Hook ‘Em!) and will be graduating next May with a B.S. in Public Relations and a certificate in Business Foundations. Although originally an East-Coaster at heart, Austin’s climate and eclectic culture brought me down South. I love taking advantage of everything this city has to offer, including the music scene, hiking and exploring Austin’s amazing restaurants. Last semester I interned at Wellington Group PR, a local PR and Marketing firm in Austin, and prior to that I served as the Public Relations intern at Laura Mannes Design, a small interior design firm. I hope to take skills from my past experiences and expand on them here at HMG Creative. On campus, I am involved in my sorority, Alpha Epsilon Phi, several clubs including the Public Relations Student Society of America (PRSSA), and needless to say I love attending football games!

Continue…

Smart Web Design: Using SEO and PPC to Design Your Site

Often when designing or redesigning websites, we mostly think about the design and overall aesthetic, and less about the ability for users to find the site, or the overall optimization. What’s the point of a website that looks amazing but can’t be found and isn’t functional? Or even a site that can easily be found but isn’t visually engaging? The whole purpose of a website is for it to be found and for relevant content to be delivered to its visitors. The design and optimization of your website affects your SEO campaign, PPC campaigns, and the overall user experience of your website, reason why you need to makes sure to use a low code development software.  When building or redesigning a website or pages, it’s crucial to incorporate aspects of both SEO and PPC. These tactics should be utilized during the design process and also used for future optimization further down the line. Let’s take a look at some of the most useful SEO and PPC tactics and practices you should apply when creating a new website.

Continue…

The Importance of Having a (Good) Web Presence

As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.

Continue…

HMG Brings Home a FAVE!

We’re excited to announce that this past Friday, October 18, HMG took home an Austin Young Chamber FAVE Award! The AYC FAVE awards recognize and honor local businesses in sixteen various categories that cater to young professionals in the Austin area. Within the Professional Services Category, we competed with Capitol Factory, 3 Point Partners, De Leon & Washburn P.C. and Kennedy Creative.

Continue…

Tips for Prepping your eCommerce Website for the Holiday Season

Black Friday is less than two weeks away, and if you haven’t prepped your website for the influx of visitors and sales, now is the time. It’s just not enough to post your deals and special offers and then wait for the dollars to roll in. Your website itself is going to need a little extra TLC to make sure it can give shoppers a smooth, frictionless experience. Let’s take a look at six ways to un-suck your eCommerce website for the holidays:

Continue…

What We’ve Learned From Running a Digital Agency for a Decade

We’ve been operating in the digital marketplace for ten years now, and things have changed a lot in that time. New technologies, new online marketing solutions, and new best practices are always clamoring for attention, and that sometimes makes it difficult to stay on track as a company. For more info visit http://titantransline.com . To think that there was no such thing as Facebook, Instagram, LinkedIn or Twitter when we opened our agency. Can you even remember what life was like before these CPA Affiliate Networks forever changed how we engage and communicate with friends, family and brands throughout the world? We’ve also seen the rise and fall of MySpace from the front seat. But some things don’t change. Businesses that succeed in the lightning-paced world of digital marketing do so by staying true to some universal guiding principles. Here are three of the things we’ve learned during our decade-long adventure.

Continue…