My Time at HMG: Sydney Signing Off

Here We Go

It’s been a truly amazing four months here at HMG Creative. The skills I’ve learned, connections I’ve made, and experience I’ve gained as a part of this agency have been invaluable, and now it’s time to spring into this semester with confidence and that HMG drive!

I entered this internship having never worked in an office and was completely unfamiliar with agency life. Here at the end of my journey, I can confidently say that I’ve loved every minute of it. This internship has given me the freedom to grow in the areas I knew I needed more experience in, explore new skills on my own accord, and learn freely from those around me. And let’s just say I’ve learned a lot!


My Time at HMGWhat I’ve Learned

In my time at HMG I’ve worked in WordPress, eConnect, and Google Analytics, three competencies I’ve never had my hands on before. I honed my skills in areas I’ve always enjoyed such as digital content creation, blog writing, graphic design, and social media copy. Through writing industry-relevant blogs I’ve had the opportunity to dive deeply into subjects that interest me such as AI, entrepreneurship, user-generated content, and web design, and share my newfound knowledge with others. I’ve executed projects that were totally new to me like email campaigns and my final creation, an educational eBook titled There’s a Science to This: Psychology of UX, which I’m extremely proud of. And finally, I’ve been surrounded by industry professionals willing to teach me anything I want to know at the drop of a hat, from HTML to making mockups.

Being the Social Media and Marketing Intern for HMG has given me so much more than just these transferrable hard skills, however. In this role, I’ve regained my love for learning. I’ve been fortunate enough to spend the summer in an office that values exploration and taking creative chances, and I’ve truly thrived in this environment. This revived inquisitive nature is something I’ll take with me for the long haul, and I’m so grateful for it.


What I’ll Miss    My Time at HMG

But far and away, the thing I’ll miss most about the office is my HMG Family. I never would have guessed that I could feel so comfortable and so happy sitting at a desk as I have this summer, sharing a workspace with Senior Visual Designers Mauro Lopez and Chris Cortez. They’ve truly made it so hard to leave. I can’t believe how much I’ve laughed at work this summer (sometimes to the point of tears) because of my amazing coworkers. The camaraderie and close-knit nature of HMG has given me faith that I can love my work and love who I work with, and while I’m sure I’ll make office friends everywhere I go, I just don’t think it can get better than this.


Where I’m Going

As for the future, I’m looking forward to getting back to class. No, really! My time at HMG has not only confirmed to me that pursuing a degree in Marketing is right for me, but has inspired me to get a minor in Management Information Systems. A minor in MIS will give me the perfect piece of technical knowledge to back up my more creative pursuits, and I’m really looking forward to diving into Python this semester! In terms of career goals, I’m sticking to my convictions from my intro blog of wanting to go into beauty or fashion marketing, but I’ve added a new possible industry- tech! It’s hard to imagine that the little girl who requested a pen and paper to draw with during computer free time in elementary school could go on to create campaigns around technology, but it’s true.

I plan to keep in contact with my HMG family for years to come. And I hope I’ve made some type of lasting impact at the agency, even if it was only changing up our highlight covers on Instagram. Once and for all, this is Sydney, signing off.

10 LGBTQIA+ Owned Businesses to Support in Austin

Local LGBTQIA+ Owned Businesses to Support During Pride and Beyond

To celebrate Pride we’ve compiled a list of our favorite queer-owned businesses all around Austin. From cozy cafes to innovative startups, Austin offers a flourishing ecosystem where LGBTQIA+ entrepreneurs thrive, infusing their unique perspectives and talents into the local economy. Their continued contribution to Austin culture deserves year-round recognition, so make sure to continue your support through Pride and beyond! Join us on a journey to explore these small businesses that not only embrace diversity but also serve as beacons of empowerment, creativity, and community in our dynamic city.


The Value of User-Generated Content (UGC)

The Value of User-Generated Content

In the ever-evolving marketing landscape, user-generated content (UGC) has emerged as a powerful tool that every marketer should have in their back pocket. Gone are the days when traditional marketing tactics held the sole spotlight and in is the new dawn of user-generated content creating genuine connections between consumers and companies. Savvy marketers around the world understand the value of empowering their customers to become brand advocates and storytellers. User-generated content, authentically created and shared by individuals, has become a driving force shaping consumer perceptions, fostering trust, and propelling businesses forward. Come along as we delve into the remarkable effectiveness and undeniable value of UGC in the modern marketing world, exploring what user-generated content really is, why it’s important, how it works, and the key to harnessing its awesome power for your brand.


Best Web Design Courses For Beginners

Can You Learn Web Design Online?

Web design is an in-demand skill. As the tech industry grows and businesses around the world realize how important their digital presence is, web designers are needed more than ever. But you don’t need a computer science degree to tap into this ever-expanding and highly lucrative service, you can master web design on your own time. Learning web design online only makes sense! With so many learning platforms marketing their courses as the one-stop shop for a design degree- it can be difficult to know what’s worth your time and money. To save you the hassle of sifting through syllabi and endless reviews, we’ve compiled a list of the best online courses to become a web design wizard.


Twenty Years of HMG: Our Timeline

Twenty Years of Building Better Brands

It’s HMG Creative’s 20th Anniversary and we’re celebrating with cupcakes, ping pong, and a look back at the last two decades. With so many changes in the industry and our company since we started way back in 2003, it’s easy to get wrapped up in the world as we know it and forget exactly where we came from. After all, we’ve changed a lot since ’03! Our happy hours consist of Miller Lite instead of Smirnoff Ice, we work out of an amazing office rather than an apartment, and our team has grown from an army of one to a family of senior-level designers and marketers. Although we’ve evolved over the past 20 years, our guiding principles have stayed the same. We are good stewards of our clients and community, we find purpose in everything we do, we navigate growth with grace, hold ourselves accountable, and always remain authentic. Witness where these principles have taken us through our 20-year timeline below!


The Ultimate Guide to Austin’s Best Museums & Galleries

Explore Austin’s Best Museums & Galleries

Nestled in the heart of the Lone Star State, the eclectic city of Austin has long been regarded as a cultural oasis, attracting artists, creatives, innovators, and history-makers from around the world. To commemorate International Museum Day, we give you HMG Creative’s guide to the city’s best art, science, and history museums across Austin; featuring one-of-a-kind galleries and cultural landmarks that keep Austin weird. Join us on our journey through Austin’s artistic and historic gems to find your next day-trip destination.



AI and Design: How to Evolve Alongside AI

Evolving with AI in the Design Community

As generative AI advances allowing ChatGPT to write copy in a matter of seconds and Midjourney to create a product mock-up in a blink, it’s understandable why designers everywhere are worried about their jobs. Although AI becomes more powerful each day it’s important to understand that there are aspects of design that will always need a human touch. After all, AI still can’t figure out how many fingers humans have and continues to generate 14-fingered handshakes! To see AI as a tool rather than a threat we have to understand where artificial intelligence excels and where it falls short. Design jobs will be safe and even more efficient as long as designers can evolve alongside AI rather than get left in its flawlessly rendered dust. 


The Three Flavors of Instagram Accounts

The Three Flavors of Instagram Accounts: Personal, Business, and Creator

Instagram is one of the most essential social media tools you can leverage for your business. With over 2.35 billion active monthly users and 6.32% of the world’s population hopping on the app daily, Instagram is the key to unlocking a larger market than you ever knew was possible. Nevertheless, the effectiveness of Instagram as a tool comes down to how a business uses its profile, starting off at the most basic level- the type of account your business has. When it comes to account types, we like to think of them as 3 distinct flavors. A Personal Account is basic vanilla, a Business Account is chocolate, and a Creator Account serves as a chocolate vanilla swirl. Let’s dive into the features that distinguish each flavor and how to decide which type is best for your business.


Welcome Our New Senior Visual Designer, Chris Cortez!

We asked Chris to tell us about himself

I am a Texas native through and through! I grew up and spent most of my life in sunny Corpus Christi, but in 2015 I was itching for a change of scenery and relocated to Austin. My design career kick-started during an internship way back in 2011, where I was thrown into the deep end and got my hands dirty working on everything from print to digital to broadcast media. I must’ve done something right because they ended up offering me a full-time position, and the rest is history!


Welcome Our New Intern, Sydney Dwyer!

We asked Sydney to tell us about herself

Hey everyone!

My name is Sydney Dwyer and I’m thrilled to be HMG Creative’s new intern. I’m originally from Newfoundland, Canada, the most eastern point of North America, but have spent most of my life living in Houston Texas, just about as southern as you can get! I currently reside in the amazing city of Austin and I’m a Sophomore at The University of Texas McCombs School of Business studying Marketing. Continue…