When you think about WordPress, your mind may automatically drift to blogging. Indeed, WordPress started out as a blogging platform—but since its inception it has emerged into much more than that. With the addition of more and more features, WordPress has become a fully functional CMS (Content Management System). A CMS enables the end user to make changes to their site on an as-needed basis; regardless of how tech-savvy they are or how much HTML they know.

So, wondering what makes WordPress so great?

Continue…

Awhile back, we wrote a blog post about Pageless Design. Now, as promised, you’re getting more information about the growing trend. In case you missed my last post, Pageless Design is a type of web design that encapsulates an entire site’s data into one seamless webpage. It’s compelling to visitors because it tells a story while simultaneously being visually pleasing. While not appropriate for every website, Pageless Design is perfect for startups, freelancers, small retailers and those selling a single product or service, such as a chef or author.

Continue…

Often when designing or redesigning websites, we mostly think about the design and overall aesthetic, and less about the ability for users to find the site, or the overall optimization. What’s the point of a website that looks amazing but can’t be found and isn’t functional? Or even a site that can easily be found but isn’t visually engaging? The whole purpose of a website is for it to be found and for relevant content to be delivered to its visitors. The design and optimization of your website affects your SEO campaign, PPC campaigns, and the overall user experience of your website, reason why you need to makes sure to use a low code development software.  When building or redesigning a website or pages, it’s crucial to incorporate aspects of both SEO and PPC. These tactics should be utilized during the design process and also used for future optimization further down the line. Let’s take a look at some of the most useful SEO and PPC tactics and practices you should apply when creating a new website.

Continue…

As ubiquitous as the Internet is, there are still many people who do local SEO company marketing that don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But nowadays, having the courage to just start a website isn’t good enough – anyone can have that since it’s not 2004 either. The key is to have, as the title says, a good web presence.

Continue…

If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first.  You find yourself thinking, “Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product.” All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.

Continue…

Picture this. You’re halfway through college, your major is still “undecided” and you’re feeling the pressure to choose a sensible career path. You’ve always been interested in law, but let’s face it; you probably slept through most of your Intro to Law class freshman year. You want a resource that’s resourceful yet engaging enough to help you learn more about the process of becoming a lawyer. That’s where our client, Texas Young Lawyers Association (TYLA), comes in. You do some research and find out TYLA has a program called “What Do Lawyers Do?” After browsing through the site, you notice right off the bat that it’s a) visually engaging, b) easy to navigate, and c) has all the information you could possibly want about becoming a lawyer. You’re sold.

Continue…

In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.

Continue…

Avalon Communications, a leading Austin-based PR agency, approached HMG with a problem they had been looking to solve for some time: create an online presence for Avalon that is representative of their brand and of its recent exponential growth. In the last year and a half Avalon has acquired a multitude of high-level clients that have each been propelled to the forefront of their respective fields through Avalon’s savvy and industry-refined PR tactics. Knowing this, we embarked on a journey to pair Avalon’s longstanding professional legacy and its industry-changing solutions with a newly revamped online presence.

Continue…

Black Friday is less than two weeks away, and if you haven’t prepped your website for the influx of visitors and sales, now is the time. It’s just not enough to post your deals and special offers and then wait for the dollars to roll in. Your website itself is going to need a little extra TLC to make sure it can give shoppers a smooth, frictionless experience. Let’s take a look at six ways to un-suck your eCommerce website for the holidays:

Continue…

By now, you have most likely heard of or used RetailMeNot.com.  (Their daring holiday spots created by local GSD&M still have advertisers talking.)  With more than 500,000 active coupons and 140,000 stores, the daily-deal site is the leading destination for online coupons. By encouraging users to upload deals and help grow the site, RetailMeNot has established a vibrant discount marketplace and passionate user base. The site also allows our users to rate and rank coupons, so the most successful coupons move to the top of the page, ensuring that the best deals are just a click away.

HMG is excited to announce our web development work completed for the national coupon website sensation.  Last year, RetailMeNot came to HMG requesting web design and development assistance for a new Customer Appreciation Campaign. The project had very detailed specifications and guidelines for converting the current RetailMeNot blog interface into styled-out blog pages that highlight the new campaign, the company’s bloggers and recent articles as well as the integration of a live Q&A chat section, reader polls, advertising and of course all social media platforms.

While the timeline was tight and expectations were tall, the entire web project was completed ahead of schedule and the end-result was a design and development approved by the highest standards, our client’s.

Go ahead, take a peek and also visit RetailMeNot and voucheroo.co.uk to score with savings you want.

Continue…