Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

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First things first: What’s a landing page? A landing page is a page a visitor is directed to after clicking on an ad. It shouldn’t be your company’s home page. Instead, it should exist as a separate webpage with one clear message and purpose, leading visitors seamlessly from the initial ad to a clear call to action, and ideally – to conversions.

Whether creating a new landing page from scratch or trying to rework an existing one for better results, here are a few tactics you can use that have been proven to ramp up landing page conversions:

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