When it comes to a company’s success, there’s no doubting the importance of having a strong brand image. However, creating a brand that is completely timeless is nearly impossible. With the rise of technological advancements and the increased utilization of social media in the business world, maintaining brand relevancy is more important than ever. Continue…
With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.
There is no denying the importance of a brand logo, just ask anyone who ever bought a car, a pair of sneakers or even a box of cereal. It’s one of the first things a customer will notice about your brand, and it’s something they’ll continue to see as they build a relationship with you. A great logo will distinguish your business from its competitors and will help your customer form an emotional attachment to your product or service.
