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SEO – The Myths, the Facts, and the Secrets

Posted on Mar 25, 2013 by John Wagner

If you have a website or use a search engine on a regular basis, it’s likely that you’ve heard of SEO Sydney or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.

Let’s answer any lingering questions, settle myths, and clear the air of this Edmonton SEO madness! I’ve compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”

So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.

Purpose:
Direct targeted traffic to your website without buying ads and clicks.

Myths:

…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different

Facts:

  • Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click” are ads that allow a company to blindly bid on highly competitive key search terms.
  • Relevant content is the fuel for your page ranking.  The more industry specific content your website holds, the more your website will be found, organically.
  • New content is the maintenance that will keep your page ranked. The most effective way is blogging and tagging with search terms. Google, and other leading search engines will reward your website for publishing relevant information. Since you know your business, show off and show off often!
  • Unique content is the muscle that carries web searchers directly to your website. Unique content can distinguish your brand and website from companies with the same industry focus and target.

Secrets:

  • Content is king. Keep relevant and new content flowing like a river! Adding content is important for your ongoing ranking; the most effective way is with a blog attached to your website. All blog content should follow the relevancy rules while it gives you space to display content that your website does not have room for.
  • Play to win. Similar to Monopoly night with your Grandmother, the SEO game is never ending. Compete, and compete often to maintain and most importantly to increase your ranking.
  • Leverage Google AdWords/Analytics.  Stay updated on monthly searches for keywords and phrases by using Google Analytics to view what keywords visitors used to find your site. Competition will change just as fast as your ranking does, so stay on top of your words!
  • Duplicate and be dumped. Search engines (especially Google) are smart enough to detect fluff and manipulation; so think of these algorithms as more of an art than a science.
  • By the numbers. If you’re more of a numbers person; you can make SEO a science project by using the KEI (keyword effectiveness index) equation. This will give specific words a rating based on the number of times a word is searched over the number of webpages displaying the word or phrase. Using this approach will show you what words and phrases can give you the best chance of winning the keyword game.

The internet can be the most rewarding source of marketing if used properly. Website optimization best practices are ever evolving and will only become more competitive as time passes. Adopting this process now can completely change the way your business operates in a positive way for years to come.

 

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How to Grow Your Business With Google Pay-Per-Click Campaigns

Posted on Jul 19, 2012 by Amy Kauffman

A site with no visitors is not profitable at all. If your phone isn’t ringing from internet leads, you need to start doing something different to drive traffic to your online store front. One key strategy that targets potential customers during their decision-making process is Google Ad Words.

For those who have yet to discover this type of campaigning, Google AdWords is a pay-per-click advertising program by Google. With AdWords, businesses can promote their website’s products and services on Google’s search results in the “sponsored links” sections. As always, quality copy and relevant keyword buys will give you a competitive edge over your competitors. With AdWords, unlike traditional advertising, you can set your budgets and change your campaigns in real-time; there are no commitments or spending requirements of any kind.

The Benefits of Google Pay-Per-Click:

  • Control your budget and overall costs. Set your daily budget and the amount you’re willing to pay for a click, and you only pay when someone clicks on your ad.
  • Advertise where you want. Target your ads to potential customers around the world, or only to those in your town, region or country.
  • No risk. There’s no minimum term or commitment and if you ever need to change the level of spending you can increase or decrease your budgets with peace of mind.
  • Targeting. You choose your industry-specific keywords to target your customers and can know your exact ROI and how to better tailor your campaigns for the future.

Not sure how to start or manage a campaign? Let us do it for you.

We at HMG Creative keep a close eye on all our clients’ PPC campaigns to ensure their business is seen by all the right people; we will set up your account, keywords, regions, daily budgets and performance. Account management of your Google PPC is affordable and just makes “Adsense.”

AdWords Services:

  • Research profitable keywords and compile exhaustive negative keyword lists
  • Build campaigns with proper keyword structure and organization
  • Develop and manage effective Display Network campaigns
  • Optimize account settings based on budget, geo-targeting and account analysis
  • Improve quality scores with click-through-rates, landing page and keywords bid management
  • Eliminate wasted spending and work towards constant ROI improvements
  • Write and manage ad copy and split testing
  • Conversion tracking, reporting and analysis

So what’s it cost?

Due to the competitive, real-time nature of PPC, it’s necessary to monitor, strategize and make changes on an ongoing basis to achieve the best results. For this service, our pricing is month-to-month and varies depending on the complexity of the campaigns as you can view below:

Special Offers:

Commit to a full year and we will waive the Set Up Fee for your PPC campaign and receive your first $100 of ad spend is on us.

Commit to 6 months and we will include your first $100 of ad spend will be free.

PPC Spend up to $500: PPC Spend up to $1000: PPC Spend up to $2500:

Set up: $250

Management Fee: $100 monthly

Keywords/Phrases: Up to 50

Additional Active Keywords: $0.75 each

Phone Meeting: 1/month

Reports: Weekly

Set up: $500

Management Fee: $200 monthly

Keywords/Phrases: Up to 100

Additional Active Keywords: $0.75 each

Phone Meeting: 2/month

Reports: Weekly

Set up: $1200

Management Fee: $400 monthly

Keywords/Phrases: Up to 300

Additional Active Keywords: $0.75 each

Phone Meeting: 2/month

Reports: Weekly

Go ahead, attract new leads and get the phone ringing by picking up yours.

Amy Kauffman
858-255-0027

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Debunking SEO and its “Experts” – Find a Contender, Not a Pretender

Posted on Jul 13, 2012 by Amy Kauffman

We are among the last generation to know the noun, “Yellow Pages.” All search happens on the internet (so I guess the new phrase is, yellowpages.com). And thanks to search engines like Google, Yahoo! and Bing, we know where we rank among competitors in the elusive race to land on the first page of organic results.

91 percent of adult internet users go to the web to find information over local seo services, products and making proper SEO more important than ever. That stat is hopefully not surprising to anyone; the web is and has been the go-to to find anything, with half of all searches performed on a mobile device (as mentioned in a previous post on the top reasons you should have a mobile site).

Site optimization and contextual link building is mandatory in the competitive, cluttered online marketplace; it is no longer optional to have an effective SEO strategy.

If you as the people at web hosting houston, they will tell you that there are some things about SEO that will never change; by integrating fundamental tactics combined with the updated and advanced techniques to optimize your site, you will garner organic traffic, naturally increase your rankings over time, gain credibility and help your target audience find you with ease.

I’m going to assume that SEO is not in your short list of talents. If it is, you’re awesome. If not, it is important to know where your talents stop and others’ begin. But finding an SEO partner can be a scary, unknown territory giving the keys to your site to another company. So where do you start? A Google search? (of course!) Maybe a hashtag inquiry on Twitter? What you get is an overwhelming number of sites and individuals claiming they will get you a number one ranking; it can feel like picking a needle in a haystack.

Be aware that quick-fix, short-sighted techniques that raise clients’ hopes only ultimately penalize their websites. At a time when Google is becoming more proactive about combating underhanded SEO tactics, you must adhere strictly to white-hat strategies that comply with all search engines’ terms of use – the best interest for your site and SEO results.

Now here are a few things to do and avoid on your SEO partner search:

SEO Don’ts:

Don’t – hire a techy caveman who never steps out of his office, or sleeps

Don’t– think SEO is a mysterious Divinci Code that no one can crack. It’s an algorithm, not an urban myth

Don’t – expect an instant number-one ranking (that’s like expecting to appear on Oprah immediately after launching a business)

Don’t – be afraid to ask questions, a true SEO guru who is passionate about their work will be more than happy to teach others about their process and how the algorithms work

SEO Dos:

Do – your own research on keywords and phrases that are important to you and your company

Do – take note of your key competitors, aspects of their site and rankings

Do– Create content – You can optimize blog posts on your own with tags, keywords and phrases, linking and social sharing

Do– Trash any fluff articles filled with key words or any cluttering on your home page with filler copy in a weak attempt to increase your rank, and do NOT hire someone that condones this

Do – your homework; SEO experts like many self-proclaimed “experts” are a dime a dozen; sort through the clutter and learn how they handle their clients, reporting and strategy. Identify the best SEO strategy and true expert that fits with your business model
So that’s the short list that will hopefully direct you to be informed and be introduced to a trustworthy partner, maybe even us.

Some solid advice for those just starting off is; get yourself involved locally with the business that are already doing what you are aiming for. I have a young nephew that got himself a poorly paid internship at YEAH! Local, I am so proud of him for this, he will learn real time knowledge, which is priceless in the development of a professional. Want to know more about SEO or other online tactics like Google Pay-Per-Click, link building, content creation and monthly reporting? Give me a call or shoot me an email, would love to help out where I can.

Cheers,
Amy
amy@hmgcreative.com

 

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[Announcement] HMG Creative, Inc. Partners with Best Rank, Inc.

Posted on Jul 25, 2011 by James Trumbly

Over the past couple months, we’ve been doing some soul searching and exploring all facets of our company. The result is a newfound understanding of our deeper purpose, who we are, and what we do. We’re still the crew you’ve grown to know and love, but with a little more punch. This being said, we’re making a point to get back to our core services:

We’ve also expanded our services by partnering with local internet presence management company, Best Rank, Inc. We’re excited to announce that in addition to our core services (mentioned above) we will now be providing search engine optimization (SEO), search engine marketing (PPC), social media, and PR services through this R3 Data Recovery new partnership.

Best Rank specializes in internet presence, providing their clients with strategic SEO through research, link building, and on-site content. Best Rank also implements successful social media management, and PR services through press release creation and distribution.

With HMG’s creative web design, development, and email marketing services combined with Best Rank’s search engine marketing (SEM), our valued clients can benefit from having effective design and branding, as well as increased recognition online. This is the perfect opportunity for you to maximize sales and become more established on the Internet.

We hope you will continue to elevate and grow your brand by working with us and our partners!

To kick-start our partnership with Best Rank they are offering a complimentary (no obligation) website analysis to our current clients. If you’re looking to boost your online presence click on the button below to take advantage of this exclusive offer.

Click here to request a FREE Website Analysis